by Chan Kam-hung, Andy. / Thesis (M.B.A.)--Chinese University of Hong Kong, 1991. / Bibliography: leaf 69. / ABSTRACT --- p.ii / TABLE OF CONTENTS --- p.iii / LIST OF FIGURES --- p.v / ACKNOWLEDGEMENTS --- p.vi / CHAPTER / Chapter I. --- INTRODUCTION --- p.1 / Chapter II. --- RETAIL INFORMATION SYSTEM --- p.3 / Key Components of Retail Information System --- p.4 / Techonological Trend for Retail Information System --- p.11 / Chapter III. --- RESEARCH OBJECTIVES / Fashion Retailing in Hong Kong --- p.14 / Defining Research Objectives --- p.15 / Chapter IV. --- METHODOLOGY --- p.16 / The Setting of Questionnaire --- p.17 / Conducting the Survey --- p.18 / Research Limitation --- p.19 / Chapter V. --- RESULTS AND ANALYSIS / Survey Responses --- p.20 / Analysis Techniques --- p.21 / Analysis of Company Background Information --- p.22 / Review of Current Status of Computerization --- p.23 / Assessment of Key Success Factors for Computerization and Implementation Priority --- p.25 / Application of Advanced Tools in Retailing --- p.26 / Analysis of Key Factors in Selecting Advanced Tools --- p.28 / Chapter VI. --- INTERPRETATION OF RESULTS / Current Utilization of Computerized Retail Information Systems and Advanced System Tools --- p.29 / Overall Utilization --- p.30 / Hardware --- p.32 / Application Systems --- p.32 / Advanced System Tools --- p.35 / Attitude Towards Future Computerization --- p.37 / Chapter VII. --- CONCLUSION AND RECOMMENDATION --- p.40 / APPENDICES --- p.44 / BIBLIOGRAPHY --- p.69