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China's FIE Express Delivery Industry¡XA Case Study of Federal ExpressSng, Pei-Wen 17 August 2008 (has links)
How does air cargo industry impact the development of global trading? Also, what does the global air cargo industry develop in nowadays? As being the world factory, how do we know the development of air cargo industry in China today? Particularly, how foreign investments enter this large market, prepare their strategic arrangements to share the cake with others under serious restrictions and limitations? In addition, what trends on Express Delivery Industry in China? This research is through the analysis of the development of global economy and the transformation of China¡¦s Industry to recognize the significant of air cargo. Via case study of Federal Express in China, this research determines that each Express Delivery service has to enter China under joint venture approach on early stage. Furthermore, we find that this service is the industry which highly depending on locations of network. Another key point here is the traffic right acquiring, it could be the significant factor for developing the express service in China. I hope this research will help reader to discover the actuality situation and the trends of development of Express Delivery Industry in China.
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A case study in sport sponsorship and relationship marketing a resource based view /Rosaaen, Kirsten Ryan. January 2002 (has links)
Thesis (M.S.)--University of Memphis, 2002. / Includes bibliographical references (leaves 69-76).
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