NDLTD Global ETD Search
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  • About
  • The Global ETD Search service is a free service for researchers to find electronic theses and dissertations. This service is provided by the Networked Digital Library of Theses and Dissertations.
    Our metadata is collected from universities around the world. If you manage a university/consortium/country archive and want to be added, details can be found on the NDLTD website.

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Women and beer : A potential love story?

Kalderén, Hampus, Yannick, Lindqvist January 2018 (has links)
The findings of this study show that packaging and labeling are not decisive for women’s final purchase-decision. Instead, they rely on recommendations from friends and family. The study further shows that sponsoring local beer events hosted by opinion leaders will have the most impact on women’s attitude to beer
Women
Beer
Communication marketing
Decision making process
Feminization of products
Millennials
Baby boomers
Business Administration
Företagsekonomi

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