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  • About
  • The Global ETD Search service is a free service for researchers to find electronic theses and dissertations. This service is provided by the Networked Digital Library of Theses and Dissertations.
    Our metadata is collected from universities around the world. If you manage a university/consortium/country archive and want to be added, details can be found on the NDLTD website.

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Spelling suggestions: "subject:"bfinancial planners -- amarketing"" "subject:"bfinancial planners -- bmarketing""

1

Customer relationship management: A financial perspective

Lowther, Dwain Eldred 01 January 2004 (has links)
This paper focuses on methods for financial institutions to perform precise customer level analysis to anticipate customers' evolving financial needs and maximize the lifetime value of each customer relationship. The paper proposes software packages that analyze customer relationship management from a financial perspective.
Consumers -- Research
Customer services -- Management
Consumer satisfaction
Financial planners -- Marketing
Service industries -- Quality control
Public relations personnel
Sales management
Banks and banking -- Software
Data mining

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