Resource scarcity and resource abundance along with a mindset of scarcity or abundance was researched within an innovative environment. The methodology involved the use of four different scenarios within an experimental context. This enabled the researcher to present different environments to the respondents. The researched results analysed the effects that resources as well as mindset types had on innovation. It was found that decreasing amounts of financial resources and collaborations with suppliers and customers increased the confidence of innovation being successful. The research results also indicate that abundant mindsets did not necessarily increase the rate of innovation. Although the abundant mindset definitely played a role in affecting the amount of resources being used in the different environments, set out by the scenarios. / Dissertation (MBA)--University of Pretoria, 2009. / Gordon Institute of Business Science (GIBS) / unrestricted