Spelling suggestions: "subject:"first multionational bank off port north"" "subject:"first multionational bank off port worth""
1 |
A Study of Public Relations Practices of the First National Bank of Fort WorthMcCorstin, Allen 08 1900 (has links)
This study examined the organization, goals and scope of the public relations activity of the First National Bank of Fort Worth, Texas. The study's purpose was to examine the public relations function, department structure, process by which goals and policies are determined, the bank's practice of public relations and the process by which effectiveness is evaluated. The bank satisfactorily met several criteria for public relations effectiveness, but the staff was hampered by a lack of formal goals, philosophy or measurement criteria. The study found the bank's senior management to have a passive attitude toward public relations and to discern it ultimately as a marketing or sales promotion tool. The study recommended establishing formal goals, policies and evaluation criteria.
|
Page generated in 0.0954 seconds