The subject of this diploma thesis is the creation of a business plan for the construction of a ski resort using the methods of quantitative research and strategic analysis which will be implemented through a newly established company. These tools are a part of the analytical part of the thesis and at the same time they serve as a basis for the actual solution proposals. The proposal part introduces the business plan itself, which is analyzed primarily through the marketing mix and financial plan, which leads to the final recommendation whether to implement the project or not.

This diploma thesis deals with establishing a new sales portfolio named ZaseRýže Clothing from ZaseRýže company. The theoretical part of the thesis includes definition of terms from the field of strategic analysis and project management. The analysis of the current situation of the surroundings and inside the company was carried out in the analytical section. In the design part is elaborated a plan for project realization using project management methodology.

The diploma thesis deals with the assessment and evaluation of the current state of the information system in the company ABC, s.r.o. Based on the outputs of the analyzes, author of this thesis evaluated the achieved results and then proposed possible solutions which should lead to improved work with the information system and increase the efficiency of its use.

The main focus of the Hotel “Pod Zamkem” Diploma Thesis is to project and propose the best marketing strategy and use the most efficient and appropriate promotion method.The Diploma Thesis consist of two parts. The first section is dedicated to clarifying specific marketing terms such as Marketing Mix, Online Marketing Analysis SWOT, STEP Analysis, Porter’s Five Forces Model etc. The second part of the Diploma Thesis deals with more specific practical issues directly applying the theoretical analysis outlined in the first section. Furthermore the hotel quests have been asked to complete questionnaire in order to ascertain their view on future hotel development in order to utilise and enhance customer service in wellness and fitness.

The subject of this diploma thesis is creation of business plan for founding a company, whitch focuses on production and selling trio-flavor protein powder. In first part of this thesis, I focused on theory. In second part can be found all kinds of analysis, for example competition, market research, to be sure we are entering right market. In final part there is calculation for product, financial plan and so on, where from all relevant information will be decided, if the company is realisable.

Diplomová práce se zabývá zhodnocením současné situace společnosti NOVÝ DOMOV. Jsou zde představeny různé metody analýzy firmy a finanční analýzy, které jsou následně použity. Návrhy opatření ke zlepšení jsou odvozeny z výsledků analýz.

The diploma thesis contains analysis of building and housing association NOVÝ DOMOV. Basic analytical methods are presented, later on they are applied. Based on the results new procedures are proposed to improve current situation.

This diploma thesis is concerned with a comprehensive analysis of ZETOR TRACTORS a.s. company. The main goal and mission of the analysis is to depict an actual stage of the company by some procedures and methods from the financial statements and the strategy and financial analysis, and on the basis of these analysises suggest some solutions and recommendations, which could be the subject matter towards improvement of the current situation in the future.

Diplomová práce analyzuje současný stav firmy Scootland s.r.o. na domácím trhu v České republice s ohledem na stagnující tržby firmy. Jsou představeny základní analytické metody, jež jsou následně aplikovány. Na základě provedených analýz jsou navrhnuta opatření pro zlepšení současné situace se zaměřením na expanzi firmy na slovenský trh a vypracovaný detailní plán vstupu na tento trh.

The diploma thesis focuses on the analysis of a particular enterprise. They are described and then applied the basic analytical methods. The lessons learned are then designed to support specific recommendations for further development of the company.