O presente trabalho resulta de uma investigação sobre os requisitos para micro e pequenas empresas (MPES) para realizarem o fornecimento para empresa focal: PETROBRAS. Trata-se de um estudo realizado usando os requisitos necessários para credenciamento e fornecimento na empresa estatal PETROBRAS, cujos sujeitos de pesquisa foram empresas que fornecem ou desejam fornecer para a cadeia produtiva petróleo, gás e energia (CPPGE). Os dados foram coletados por meio de entrevistas semiestruturadas e fontes documentais. A análise dos dados deu-se à luz do referencial teórico pertinente, com base analisada na indústria de petróleo nacional, pesquisa em relação ao trabalho nas micro e pequenas empresas, e no SEBRAE (Serviço de Apoio às Micro e Pequenas Empresas) através de sua interveção de ações para o mercado-alvo. Os resultados indicam os requisitos necessários para que empresas dentro do perfil analisado, micro e pequenas empresas da serra gaúcha, na melhora de seus processos, capacitação, desenvolvimento técnico e busca por certificações, para poderem habilitar seus negócios no portal de fornecimento Petronect. Assim, passar a fornecer em um mercado que apresenta nível superior de exigência e de remuneração para sua cadeia produtiva. / This work is an investigation of the requirements to small and medium-sized enterprises (SME) to act as suppliers of PETROBRAS, a focal company. This is a study that evaluates the requirements for accreditation and supply of PETROBRAS, a state-owned enterprise that operates in the Oil & Gas industry sector. The research subjects of this study were companies that provides or are willing to provide for this industry sector. Data were collected through semi-structured interviews and documental sources. Data analysis was given in the light of relevant theoretical framework, from domestic Oil & Gas industry, researches over the relation of small and medium-sized enterprises on this market, and SEBRAE (Serviço de Apoio às Micro e Pequenas Empresas) through its intervention plans of action on the target market. The results presents the requirements for companies within the analyzed profile, small and medium-sized enterprises in Serra Gaúcha, the needs in terms of process improvements, training, technical development and search for certifications, in order to enable their business in Petronect delivery portal and, doing so, play a role in a market that has top-level requirement and incomes for its supply chain network.

O presente trabalho resulta de uma investigação sobre os requisitos para micro e pequenas empresas (MPES) para realizarem o fornecimento para empresa focal: PETROBRAS. Trata-se de um estudo realizado usando os requisitos necessários para credenciamento e fornecimento na empresa estatal PETROBRAS, cujos sujeitos de pesquisa foram empresas que fornecem ou desejam fornecer para a cadeia produtiva petróleo, gás e energia (CPPGE). Os dados foram coletados por meio de entrevistas semiestruturadas e fontes documentais. A análise dos dados deu-se à luz do referencial teórico pertinente, com base analisada na indústria de petróleo nacional, pesquisa em relação ao trabalho nas micro e pequenas empresas, e no SEBRAE (Serviço de Apoio às Micro e Pequenas Empresas) através de sua interveção de ações para o mercado-alvo. Os resultados indicam os requisitos necessários para que empresas dentro do perfil analisado, micro e pequenas empresas da serra gaúcha, na melhora de seus processos, capacitação, desenvolvimento técnico e busca por certificações, para poderem habilitar seus negócios no portal de fornecimento Petronect. Assim, passar a fornecer em um mercado que apresenta nível superior de exigência e de remuneração para sua cadeia produtiva. / This work is an investigation of the requirements to small and medium-sized enterprises (SME) to act as suppliers of PETROBRAS, a focal company. This is a study that evaluates the requirements for accreditation and supply of PETROBRAS, a state-owned enterprise that operates in the Oil & Gas industry sector. The research subjects of this study were companies that provides or are willing to provide for this industry sector. Data were collected through semi-structured interviews and documental sources. Data analysis was given in the light of relevant theoretical framework, from domestic Oil & Gas industry, researches over the relation of small and medium-sized enterprises on this market, and SEBRAE (Serviço de Apoio às Micro e Pequenas Empresas) through its intervention plans of action on the target market. The results presents the requirements for companies within the analyzed profile, small and medium-sized enterprises in Serra Gaúcha, the needs in terms of process improvements, training, technical development and search for certifications, in order to enable their business in Petronect delivery portal and, doing so, play a role in a market that has top-level requirement and incomes for its supply chain network.

O presente trabalho resulta de uma investigação sobre os requisitos para micro e pequenas empresas (MPES) para realizarem o fornecimento para empresa focal: PETROBRAS. Trata-se de um estudo realizado usando os requisitos necessários para credenciamento e fornecimento na empresa estatal PETROBRAS, cujos sujeitos de pesquisa foram empresas que fornecem ou desejam fornecer para a cadeia produtiva petróleo, gás e energia (CPPGE). Os dados foram coletados por meio de entrevistas semiestruturadas e fontes documentais. A análise dos dados deu-se à luz do referencial teórico pertinente, com base analisada na indústria de petróleo nacional, pesquisa em relação ao trabalho nas micro e pequenas empresas, e no SEBRAE (Serviço de Apoio às Micro e Pequenas Empresas) através de sua interveção de ações para o mercado-alvo. Os resultados indicam os requisitos necessários para que empresas dentro do perfil analisado, micro e pequenas empresas da serra gaúcha, na melhora de seus processos, capacitação, desenvolvimento técnico e busca por certificações, para poderem habilitar seus negócios no portal de fornecimento Petronect. Assim, passar a fornecer em um mercado que apresenta nível superior de exigência e de remuneração para sua cadeia produtiva. / This work is an investigation of the requirements to small and medium-sized enterprises (SME) to act as suppliers of PETROBRAS, a focal company. This is a study that evaluates the requirements for accreditation and supply of PETROBRAS, a state-owned enterprise that operates in the Oil & Gas industry sector. The research subjects of this study were companies that provides or are willing to provide for this industry sector. Data were collected through semi-structured interviews and documental sources. Data analysis was given in the light of relevant theoretical framework, from domestic Oil & Gas industry, researches over the relation of small and medium-sized enterprises on this market, and SEBRAE (Serviço de Apoio às Micro e Pequenas Empresas) through its intervention plans of action on the target market. The results presents the requirements for companies within the analyzed profile, small and medium-sized enterprises in Serra Gaúcha, the needs in terms of process improvements, training, technical development and search for certifications, in order to enable their business in Petronect delivery portal and, doing so, play a role in a market that has top-level requirement and incomes for its supply chain network.

Aujourd’hui, la responsabilité sociale des entreprises (RSE) représente une préoccupation majeure pour les entreprises qui doivent intégrer non plus seulement les dimensions économiques et financières de leurs activités mais également les aspects sociaux et environnementaux. Le périmètre de la responsabilité d’une entreprise ne se limite plus à ces frontières mais s’étend à l’ensemble de ces partenaires commerciaux. Aussi, on assiste à une recrudescence de travaux tant académiques que professionnels portant sur les processus de diffusion de la RSE dans la supply chain (SC). Cependant, nombre d’études académiques tendent à analyser cette question au niveau dyadique ou à se focaliser sur une dimension de la RSE. Cette thèse cherche à combler cette lacune et s’interroge sur les mécanismes de diffusion de la RSE au niveau de la SC. Pour cela, nous nous intéressons, en particulier, au rôle que peut jouer une entreprise pivot, acteur central du réseau, dans la mise en œuvre d’actions RSE dans les entreprises satellites. Notre analyse se déroule en trois étapes. Dans la première, nous cherchons à construire un modèle conceptuel original intégrant aussi bien les mécanismes de gouvernance utilisés par l’entreprise pivot que ses motivations à les mettre en place. L’étape suivante consiste à faire des choix méthodologiques déterminants pour notre recherche : nous choisissons ainsi de tester notre modèle dans le secteur agroalimentaire à l’aide d’équations structurelles. Les divers résultats obtenus seront présentés et analysés, dans une troisième étape, pour nous permettre de répondre à notre questionnement initial. Outre la validité de nos échelles de mesure, les résultats indiquent que la gouvernance par l’entreprise pivot contribue à favoriser la mise en œuvre d’actions RSE dans la SC. De ce fait, cette recherche permet d’identifier, dans une perspective réticulaire, les mécanismes de gouvernance les plus pertinents ainsi que les leviers d’actions vers un management plus durable de la SC. / Corporate social responsibility (CSR) represents a major concern for companies that need to integrate not only the economic and financial dimensions of their activities but also the social and environmental aspects. The scope of a company's responsibility is no longer limited to these borders but extends to all of these business partners. Also, there has been a resurgence of both academic and professional studies on CSR diffusion processes in the supply chain (SC). However, many academic studies tend to analyze this issue at the dyadic level or focus on a dimension of CSR. This thesis attempts to fill this gap and questions the mechanisms for extending CSR at the SC level. Thus, we are particularly interested in the role that a focal company, a central actor in the network, can play in the implementation of CSR actions in satellites companies. Our analysis is carried out in three stages. In the first, we try to construct an original conceptual model integrating both the governance mechanisms used by the focal company and its motivations to implement them. The next step concern methodological choices that are decisive for our research : we choose to test our model in the agri-food sector using structural equations. The various results obtained will be presented and analyzed, in a third stage, to allow us to answer our initial questioning. In addition to the validity of our measurement scales, the results indicate that governance by the focal company contributes to the implementation of CSR actions in the SC. We identify the most relevant mechanisms as well as the levers of action towards a more sustainable management of SC.