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Consumer reactions to restaurants' post-food crisis marketing strategies a risk-benefit appraisal approach /Seo, Soobin. Hwang, Johye. January 2009 (has links)
Title from PDF of title page (University of Missouri--Columbia, viewed on Feb 18, 2010). The entire thesis text is included in the research.pdf file; the official abstract appears in the short.pdf file; a non-technical public abstract appears in the public.pdf file. Thesis advisor: Dr. Johye Hwang. Includes bibliographical references.
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