The primary purpose of this study is to investigate the salmon demand of Japanese households. The specific goals are to illuminate the substitutional relationship between salmon and other foods and to examine seasonal and regional differences in salmon demand. To analyze substitutional relationships and seasonal differences, monthly data on consumption by Japanese households are used. An econometric model was developed in which salmon demand was specified with quantity of salmon consumed as the dependent variable and income (food expenditure), price of salmon and the price of possible substitute commodities as independent variables. To investigate the regional differences, five geographically different regions were selected. Analysis was conducted with annual data. Among the findings are that pork may be a substitute commodity for salmon in Japanese households, and that there are clear seasonal and regional differences in terms of salmon demand at the household level in Japan. / Graduation date: 1987

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