This text examines the possible impacts of prior exposure to agriculture, and how this relates to college students’ food purchasing decisions. This study will assess if college students had prior exposure to agriculture before attending college, and what type of exposure this was, as well as assess how this prior exposure may alter purchasing decisions made by students who attend Mississippi State University. To collect this data, this study used a qualitative survey method to question students enrolled in the College of Agriculture and Life Sciences at Mississippi State University and determine if there is a significant relationship between prior exposure to agriculture and the purchasing decisions of food products. It was found that a college student’s prior exposure to agriculture does in fact impact their food purchasing decisions. It is recommended that this study be replicated with a larger sample size and further research should be conducted to examine specifically how their purchasing decisions are impacted. This study could also aid in future research to find the best agriculture education methods for this specific demographic of college students ages 18-23 in order to raise agriculture literacy rates and preserve the future of the agriculture industry.

The aims of this research were to 1) demonstrate the validity of using a personally-worn micro-camcorder (PWMC) method to assess in-store parent-child food-purchasing interactions and environmental factors related to these behaviors; 2) examine the relationship between child at-home TV-exposure, home food availability/accessibility, parent dietary modeling, and child-feeding style with the healthfulness of child in-store food purchasing requests; and 3) examine the relationship between parent weight status, parent diet quality, food purchasing intentions, perceived relative cost of healthy food, and the use of nutrition facts labels with the healthfulness of parent responses to child in-store food purchasing requests. A total sample of 40 parent-child dyads completed the study. Parents were a mean age of 36.5 years (±6.3), and children were a mean age of 3.8 years (±1.1). Dyads were met at their usual grocery store and shopping time. Children wore a micro-camcorder or eButton on a hat to capture what they saw. Parents also completed a questionnaire about nutrition behaviors and the home food environment based on validated questions from the literature. Coded personally worn micro-camcorder (PWMC) data were highly correlated (rho = 0.345-0.911, p<0.01) with in-person observational data for assessing in-store behavioral and environmental factors, and the method demonstrated a high degree of reliability for assessing purchasing decisions compared to receipt data (Cohen's kappa = 0.787). Also, inter-rater reliability for assessing environmental/behavioral variables ranged from moderate to almost perfect (Cohen's kappa = 0.466-0.937). Children whose parents reported high levels of unhealthy dietary modeling had lower odds of a food request being healthy (OR=0.50, P=0.021), and having parents who report non-directive child-feeding had increased odds of a request being healthy (OR=1.66, P=0.028). Healthy weight parents were more likely to make healthy responses to child food purchasing requests than overweight/obese parents (OR=2.06, P=0.022). Behavioral interventions that seek to improve the healthfulness of food purchasing in families with young children should include components to promote non-directive feeding styles, discourage unhealthful dietary modeling, provide additional resources to target overweight/obese parents' responses to child requests, and use the PWMC method for efficient measurement of these behaviors. / text

This study investigates the determinants that influence adult Kentuckians’ preference to buy organic and/or locally grown food based on their age, gender, income, education level and metropolitan versus nonmetropolitan living status. Ajzen’s theory of planned behavior (TPB) provides the conceptual framework of the research and the appropriateness of the theory. Data for this analysis are from a 2009 Kentucky statewide survey. The analysis shows that: There is a significant difference in food purchasing habits of Metropolitan and Nonmetropolitan adult Kentuckians; the factors associated with the purchase of organic and locally grown foods are different; and, those who purchased locally grown and organic foods shared similar beliefs.

This research includes two areas, with the first area focusing on supermarket food purchasing decisions by consumers in China. A probit model, using consumer food survey data indicates that supermarket food purchases are related to shopping habits, supermarket and food attributes, and demographics. This information should be helpful for those businesses attempting to market food within the Chinese supermarket supply chain. The second part of the study attempts to identify and analyze non-tariff barriers for food and agriculture, with a focus on China. These can include for example, import regulations, such as food safety regulations, food standards, labeling requirements, inspections, import licenses, and SPS (sanitary and phytosanitary conditions), and they are sometimes used by food importing countries to restrict imports. These results show that there are a number of significant non-tariff barriers regarding China – Canada food trade.

This research includes two areas, with the first area focusing on supermarket food purchasing decisions by consumers in China. A probit model, using consumer food survey data indicates that supermarket food purchases are related to shopping habits, supermarket and food attributes, and demographics. This information should be helpful for those businesses attempting to market food within the Chinese supermarket supply chain. The second part of the study attempts to identify and analyze non-tariff barriers for food and agriculture, with a focus on China. These can include for example, import regulations, such as food safety regulations, food standards, labeling requirements, inspections, import licenses, and SPS (sanitary and phytosanitary conditions), and they are sometimes used by food importing countries to restrict imports. These results show that there are a number of significant non-tariff barriers regarding China – Canada food trade.

This thesis examines the nature and effects of current public information about food production, purchasing and sustainability that is available in Sweden. The thesis follows a two part structure based on the Action Research Cycle; it focuses predominantly on the initial diagnostic stage, using document review, questionnaires and Cultural Probes to examine what information is currently available to Swedish consumers, as well as how they respond to this information. The thesis then moves towards the action planning stage of the Action Research Cycle, using current academic literature in IS with the findings of my diagnostic research to suggest ways in which information-communication technology can be used to improve upon the current situation, and paving the way for future research in the area of public information and food sustainability.

Background: Mindful consumption is considered to be a process that is beneficial forconsumers, society and environment. Food consumption and mindfulness are two concepts thatwork very well together. Practicing mindful food consumption often results in behaviour that issocially and environmentally responsible. For the vast majority of consumers consumption isviewed in a positive light.In modern day society mindful consumption is on the rise. This isespecially true for food consumption. Practitioners of mindful consumption contribute topreservation of the environment and are socially responsible and this has a correlation withindividual consumers interest and societal interest.Purpose: The purpose of this study is to describe what the driving forces of mindfulconsumerism are from the perspective of food consumption.Methodology: Researchers decided on deductive approach, established theory of plannedbehaviour is used to observe. Furthermore the researchers used qualitative research sincemindful consumerism is not expanded enough to test in a quantitative approach. The researchdesign of the study is defining a research question, actually defining the research, data collectionprocess, analysing the data and writing a research report on it. For the data collected theresearchers focused on primary data collection methods in order to better understand thephenomenon and lastly for the data collection instruments a focus group interview has beenchosen with a thematic analysis to analyze the results. Lastly the sampling method chosen is thegeneric purposive sampling where researchers chose specific participants that exhibit certaincharacteristics.Theoretical framework: The researchers question was what leads to mindful consumerism, inorder to achieve that the planned behavioural model was used. In this paper the researchers havefocused on four themes that can be connected to mindful food consumption. Environment andsustainability, health and wellbeing, self preservation, social and moral implications. By applying3theory of planned behaviour to these four topics the researchers could pinpoint what factorsexactly lead to mindful consumerism.Findings: The authors argue that some of the four themes have more influence on mindfulconsumption of food and lastly that consumers themselves are responsible for the decision toengage in mindful consumption of their food.

In this dissertation, I investigate the value of information to consumers, the pricing of chicken, and the value of shopping lists to consumers. My first essay finds that across 14 different product categories and seven types of information, information about price and origin are the most important and information about social and environmental impacts are the least important. Our estimates also suggest consumers are willing to wait a large amount of time to obtain the most vs. least desirable types of information prior to making a non-hypothetical product choice. My second essay relates to price indices used to value chicken in the United States. There were two main price indices commonly used by the industry in recent history: the USDA 12-City Price Index and the Georgia Dock Price. We find that there was a long standing equilibrium relationship between these two price indices that shifted across time. Additionally, our analysis shows that there was a structural break between these two price indices around 2000. After this structural break, the analysis suggests Georgia Dock prices were about $0.047/lb higher than they would have been without the break. Last, my third essay aims to determine the impact of shopping lists on consumer spending and healthy shopping behaviors. We find that after controlling for conscientiousness, consumers willingness-to-accept to give up their shopping list is $5.05, while the equivalent gain to write a shopping list is $3.87. We did not find a significant difference in the healthiness of the purchases made by consumers using a shopping list versus those who shopped without a list.

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