This business plan has been developed to determinate the feasibility of establishing the company Icy mix in El Salvador as an option for ice dessert. This will be different from what is currently on the market, since it is a product in between shaved ice and ice cream, more known as the Taiwanese shaved snow ice; however, it´s considered to be under the shaved ice industry. Currently in El Salvador, this industry is not yet developed, since there are not many formal companies that sell this product and them don´t have much awareness in the market, the main familiar to consumers are the push-cart vendors on the streets, which are not easy to find, because they are constantly moving in the search for clients. This represents an opportunity for the company to enter the market with an organized plan, using as an advantage the weather in the country, which average is between 28 to 22 Celsius degrees in the internal plateau. The business will consist in a food shop located in a middle and upper class mall of the country, where consumers will buy the product to takeaway. After doing the research, we are confident that Icy mix will be a popular choice for consumers who are interested in having a healthy option of ice or frozen dessert, looking to cool off and enjoy a delicious treat.

The master thesis deals with measures to reduce energy performance of grocery store building. Model of the grocery store is evaluated according to a recommended energy values specified by Czech standards and according to the real values of the actual consumption. These values are compared. Final building analysis for a proposal measures to reduce energy consumption is based on the invoices of the real consumption and on the experimental assignments. Experimental measurements are the Blower door test of the tightness of the building envelope, the measures with the thermovision camera and the measuring of the illumination intensity. The most efficient proposal is extended to the whole model network of the food shops in the Czech Republic.