Submitted by Automa??o e Estat?stica (sst@bczm.ufrn.br) on 2017-11-01T21:26:18Z No. of bitstreams: 1 IsaqueRenovatoDeAraujo_DISSERT.pdf: 831101 bytes, checksum: 9e8fc92c0ea997de47c3bf464cb71271 (MD5) / Approved for entry into archive by Arlan Eloi Leite Silva (eloihistoriador@yahoo.com.br) on 2017-11-07T23:24:42Z (GMT) No. of bitstreams: 1 IsaqueRenovatoDeAraujo_DISSERT.pdf: 831101 bytes, checksum: 9e8fc92c0ea997de47c3bf464cb71271 (MD5) / Made available in DSpace on 2017-11-07T23:24:42Z (GMT). No. of bitstreams: 1 IsaqueRenovatoDeAraujo_DISSERT.pdf: 831101 bytes, checksum: 9e8fc92c0ea997de47c3bf464cb71271 (MD5) Previous issue date: 2017-07-31 / Coordena??o de Aperfei?oamento de Pessoal de N?vel Superior (CAPES) / O presente trabalho buscou compreender e analisar de que maneira uma empresa enquadrada como agente no mercado livre de energia possui sua estrat?gia percebida por seu gestor, sendo utilizado para tal estudo as cinco for?as competitivas, relacionando-as com as estrat?gias gen?ricas para, dessa forma, compreender como o mercado ? caracterizado, juntamente com a percep??o do gestor acerca dele e as for?as de Porter no mercado de energia e?lica. Para tanto, utilizou-se de question?rio Likert listando quest?es com as cinco for?as, sendo tamb?m feitos coment?rios junto as quest?es visando preencher lacunas que pudessem vir a aparecer observadas pelo question?rio. Como resultado p?de-se compreender nuances do mercado quanto a sua dimens?o e especificidades, tanto de maneira mais abrangente como com enfoque no mercado livre de energia, quanto ao gestor foi poss?vel compreender a posi??o de sua empresa no mercado e tamb?m sua forma de atua??o no mesmo, sendo ainda poss?vel fazer an?lise a partir das cinco for?as na forma como os demais players no mercado atuam quanto e suas estrat?gias gen?ricas. A pesquisa serviu n?o somente para elucidar a forma que o mercado crescente de renov?veis est? sendo trabalhada, mas tamb?m foi satisfat?ria quanto a seu questionamento principal que visava entender como ela atuava na busca por vantagem competitiva e como ? a rela??o com as cinco for?as / The present work sought to identify and analyze how a company classified as an agent in the free energy market has its strategy perceived by its manager, being used for such study the five forces of Porter, relating them with the generic strategies, in this way Understand how the market is characterized along with the manager's perception about it and Porter's strengths in the wind power market. To do this, a Likert questionnaire has been used, listing questions with the 5 forces, and comments were also made in the questions to fill in gaps that might appear to be observed by the questionnaire.As a result, it was possible to understand market nuances as to its size and specificities, both more comprehensively and with a focus on the free energy market, as the manager was able to understand the position of his company in the market and also his way of acting in the market. Even though it is still possible to analyze the five forces in the way other players in the market act as their generic strategies. The research served not only to elucidate the way in which the growing renewable market is being worked on, but was also satisfactory in its main question that aimed to understand how it worked in the search for competitive advantage and how is the relationship with the five forces