The purpose of this research project was threefold: 1) to establish a set of research questions, propositions and hypotheses about the nature of international fast-food franchising; 2) to identify the distinctive strategies employed by fast-food franchise firms in foreign markets and 3) to provide a set of guidelines for managers which will assist them in dealing with the challenges of initiating and expanding a fast-food franchise system in a foreign country. A multiple-case study approach was used focusing on how U. S . franchise firms have adapted their domestic business practices to the Canadian, Japanese, and Russian Markets. Special attention was given to the degree to which their firms have modified franchise objectives, expansion strategies, marketing mix elements, control system and support services. A principal finding of this research project is that fast-food companies do in fact extend domestic franchise strategies to foreign markets when expanding internationally. However, they do make certain alterations in their domestic method of doing business. The alterations are in the areas of expansion strategies, franchise objectives, control systems and support services. These alterations do not follow a consistent pattern. They vary from country to country and from firm to firm. / Ph. D.

Submitted by Filipe dos Santos (fsantos@pucsp.br) on 2018-07-18T11:45:53Z No. of bitstreams: 1 Pamela de Mattos Rossi.pdf: 1398215 bytes, checksum: be29a0dcef85351e29074e0dc12ff842 (MD5) / Made available in DSpace on 2018-07-18T11:45:53Z (GMT). No. of bitstreams: 1 Pamela de Mattos Rossi.pdf: 1398215 bytes, checksum: be29a0dcef85351e29074e0dc12ff842 (MD5) Previous issue date: 2018-04-27 / Conselho Nacional de Pesquisa e Desenvolvimento Científico e Tecnológico - CNPq / This dissertation aims to analyze and discuss the news published in the newspaper, O Estado de São Paulo (OESP) from 1962 to 1973, relating to bilateral technical and financial 'help' established between Brazil and United States of America, in order to reform and revamp the country's education in all degrees of education. Through the signing of agreements between the Ministry of Education and Culture and Agency for International Development (USAID), known as, historically, MEC-USAID agreement. To this end, investigates the agreements and representations, as such idea was organizing in terms of speeches produced by OESP. It has been by chance that the journal played the role of a trainer of public consensus making the necessary arrangements for the so stage of national education. For the development of this research, were analyzed one hundred and eighty-six (186) national editions of OESP, considering the following criteria from observation of information from a database: a) categorization of news by main themes; b) analysis of news and editorials, considering the position of OESP newspaper, before and after the civil-military coup (1964). Were also analyzed legal and official documents on the theme. It was notice that OESP centralized discussions around the agreements formulated for Advise and Planning of Higher Education, and fluctuated between criticism and criminalization of movements opposed to the establishment of such agreements, particularly in relation to the National Union of Students (UNE) / Esta dissertação tem o objetivo de analisar e problematizar as matérias publicadas no jornal, O Estado de S. Paulo (OESP) de 1962 a 1973, relativas aos acordos bilaterais de “ajuda” técnica e financeira estabelecidos entre Brasil e Estados Unidos da América, visando à reforma e a reformulação da educação do país em todos os graus de ensino, por meio da assinatura de acordos firmados entre o Ministério da Educação e Cultura e Agency for International Development (USAID), denominados, historicamente, como “Acordos MEC-USAID”. Para tal, investiga-se as representações lançadas sobre os acordos e como tal ideia foi organizada no plano dos discursos produzidos pelo jornal OESP. Tem-se por hipótese que o periódico desempenhou o papel de formador de consenso público tornando os acordos imprescindíveis para o então estágio da educação nacional. Para o desenvolvimento desta pesquisa foram analisadas cento e oitenta e seis (186) edições nacionais de OESP, pensando os seguintes critérios, a partir de observação de informações de um banco de dados: a) categorização das matérias por temas principais; b) análise das matérias e editoriais, considerando o posicionamento do jornal OESP, antes e depois do golpe civil-militar (1964). Também foram analisados documentos oficiais de ordem jurídica e relativa ao tema. Percebeu-se que OESP centralizou os debates em torno dos acordos formulados para Assessoria e Planejamento do Ensino Superior, e oscilou entre a crítica e criminalização dos movimentos contrários ao estabelecimento dos referidos acordos, principalmente em relação ao movimento estudantil universitário liderado pela União Nacional dos Estudantes (UNE)