My diploma thesis deals with respecting the journalism ethics by two most read general- interest newspapers in the Czech Republic - Mlada fronta DNES and Hospodarske noviny, when using complex communicate including a news photo. My research sample contained just breaking news (home and world) published nationwide in March, 2014. A relationship between meanings of particular parts in complex communicates (the headline, the caption, the photo and the article) and has been my variable that I was searching for within the sample. As all the parts work together in building one sense, which should represent a reality, I suppose, that meanings of these parts should show a relationship of harmony and substitution within one complex communicate. I used semiotic analysis to analyse meanings within a communicate, both denotation and connotation level. I applied my knowledge of social and visual semiotics, semantics and pragmatics to explain the meanings of individual signs. At the end of my research I compared results of my analysis to outcomes of Magda Polmanova's research - a former Charles University student that dealt with almost the same topic as me in her bachelor thesis, analysing the same dailies however from 2011. The findings of: How many times have these dailies published complex communicates that...