Submitted by PPG Administra??o e Neg?cios (ppgad@pucrs.br) on 2018-06-15T18:07:48Z No. of bitstreams: 1 LUANA_DIAS_DE_OLIVEIRA_DIS.pdf: 2139577 bytes, checksum: 0ecf7b07c5aa444a09dfbf7a89ceac28 (MD5) / Approved for entry into archive by Sheila Dias (sheila.dias@pucrs.br) on 2018-07-05T14:28:11Z (GMT) No. of bitstreams: 1 LUANA_DIAS_DE_OLIVEIRA_DIS.pdf: 2139577 bytes, checksum: 0ecf7b07c5aa444a09dfbf7a89ceac28 (MD5) / Made available in DSpace on 2018-07-05T14:37:22Z (GMT). No. of bitstreams: 1 LUANA_DIAS_DE_OLIVEIRA_DIS.pdf: 2139577 bytes, checksum: 0ecf7b07c5aa444a09dfbf7a89ceac28 (MD5) Previous issue date: 2018-03-26 / Coordena??o de Aperfei?oamento de Pessoal de N?vel Superior - CAPES / With the increased competitiveness of the market, organizations are looking for solutions to improve the performance of their projects. In this context, social media appear as options to support Project Management (PM), presenting a more collaborative format. However, companies do not explore the vision and integrated use of these tools, becoming they underused to support PM in organizations. In the financial institutions scenario, there are several regulatory requirements that request evidence to prove the execution of necessary minimum operations. There are also management difficulties by the Project Managers with the agility in the communication, dissemination of information and the use of several media. And, finally, there are few models of collaborative tools in empirically evaluated projects. Thus, the objective of this research is to empirically evaluate an integrated social media framework to support project management in a private financial institution. For such purpose, this research used the Design Science Research as a research paradigm and the Technical Action Research as a method to reduce the gap between research and practice. This work is characterized as qualitative, using interview techniques, documental analysis, direct observation and work group. The integrated social media framework, SOME4PM, was used as an artifact. It was observed and improved its application in a strategic project, addressing the set of control activities, communication and dissemination and, storage. The main theoretical contribution of this work is the empirical evaluation of an integrated social media framework to support PM in a private financial institution. It was possible to elaborate a remodeling of the framework, which helps to extend the existing theory about PM through the use of social media. The main practical contribution is the disponibilization of the remodeleted framework (SM4PM-FIN) and evaluated in the field of research for application in new projects, with a proposal of macro steps for implementation. The main beneficiaries are the organizations which work with PM, financial institutions, project managers, involved teams, IT professionals or from any area of development. / Com a maior competitividade do mercado, as organiza??es buscam solu??es para melhorar o desempenho dos seus projetos. Neste contexto, as m?dias sociais surgem como op??es para apoiar a Gest?o de Projetos (GP), apresentando um formato mais colaborativo. Entretanto, as empresas n?o exploram a vis?o e uso integrado dessas ferramentas, havendo uma subutiliza??o destas nas organiza??es. No cen?rio das institui??es financeiras, tem diversas exig?ncias regulat?rias que solicitam evid?ncias que comprovem a execu??o de opera??es m?nimas necess?rias. H? tamb?m, dificuldades de gerenciamento por parte dos Gerentes de Projetos com a agilidade na comunica??o, dissemina??o das informa??es e o uso de diversas m?dias. E, por fim, existem poucos modelos de ferramentas colaborativas em projetos avaliados empiricamente. Deste modo, o objetivo desta pesquisa ? avaliar empiricamente um framework de m?dias sociais integradas para apoiar a gest?o de projetos em uma institui??o financeira privada. Para tal, esta pesquisa utilizou o Design Science Research como paradigma de pesquisa e o Technical Action Research como m?todo, que permitem reduzir a lacuna existente entre a pesquisa e a pr?tica. Este trabalho se caracteriza como qualitativo, utilizando as t?cnicas de entrevista, an?lise documental, observa??o direta e grupo de trabalho. Utilizou-se como artefato o framework de m?dias sociais integradas, SOME4PM. Foi observado e aprimorado a sua aplica??o em um projeto estrat?gico, abordando o conjunto de atividades de controle, comunica??o e dissemina??o e, armazenamento. A principal contribui??o te?rica deste trabalho ? a avalia??o emp?rica de um framework de m?dias sociais integradas para apoiar a GP em uma institui??o financeira privada. Foi poss?vel elaborar uma remodela??o do framework, que ajuda a estender a teoria existente sobre a GP atrav?s do uso de m?dias sociais. A principal contribui??o pr?tica ? a disponibiliza??o do framework remodelado (SM4PM-FIN) e avaliado no campo de pesquisa para aplica??o em novos projetos, com uma proposta de macro etapas para a implementa??o. Os principais beneficiados s?o as organiza??es que trabalham com GP, as institui??es financeiras, os profissionais gerentes de projetos, equipes envolvidas, os profissionais de TI ou de qualquer ?rea de desenvolvimento.