Submitted by JOSIANE SANTOS DE OLIVEIRA (josianeso) on 2018-09-24T16:00:30Z No. of bitstreams: 1 Virginia Westphalen Correa Moreira_.pdf: 4303860 bytes, checksum: 70fe161ff59553d67709d1a5c43ea759 (MD5) / Made available in DSpace on 2018-09-24T16:00:30Z (GMT). No. of bitstreams: 1 Virginia Westphalen Correa Moreira_.pdf: 4303860 bytes, checksum: 70fe161ff59553d67709d1a5c43ea759 (MD5) Previous issue date: 2018-05-24 / Nenhuma / Iniciativas que vão além de buscar somente geração de lucro estão ganhando cada vez mais espaço no meio empresarial, não apenas como projetos paralelos de responsabilidade social das organizações, mas como sua principal estratégia. Essas iniciativas estão relacionadas com o entendimento do importante papel da iniciativa privada na transformação e solução de problemas sociais existentes hoje. Neste contexto, a abordagem do Capitalismo Consciente (CC) define que o propósito de uma empresa deve ir além de gerar lucros e valor aos shareholders. Deve haver uma razão superior central para a empresa existir. Outra abordagem de negócios que provoca mudanças no mercado e quebras de paradigmas no ecossistema tradicional das empresas é a evolução dos negócios de plataforma. Nessas organizações são comercializadas as interações entre dois usuários finais e o valor adicionado para ambas as partes precisa ser claro, de forma a desenvolver a rede necessária. Esta dissertação une essas duas abordagens, com o objetivo de propor a configuração de um framework que sirva de apoio a empreendedores. Para tanto, adotou-se o método design research, constituído por cinco passos (consciência do problema, sugestão, desenvolvimento, avaliação e conclusão), que possibilita a construção e validação de um artefato. Após a consciência do problema e análise da literatura, foi elaborada a primeira versão do framework. A validação foi dividida em três fases, totalizando 12 especialistas entrevistados e cada etapa terminando com uma nova versão do artefato. O framework final é composto por um núcleo que compreende origem do propósito, início do desenvolvimento de rede e suporte financeiro; quatro quadrantes estáticos: Tecnologia, Gestão Consciente, Liderança e Rede; além de elementos divididos em 2 níveis de evolução, dentro dos quadrantes que correspondem às suas áreas de conhecimento. Entende-se que este estudo agrega conhecimento pois estabelece uma conexão entre as abordagens dos negócios de plataforma e do Capitalismo Consciente, exemplificando como isso pode ocorrer e seu potencial transformador. / Initiatives that go beyond seeking only profit generation are gaining more space in the business environment, not only as parallel CSR projects, but also as their main strategy. These initiatives are related to the understanding of the important role of private initiative in transforming and solving current social problems. In this context, the Conscious Capitalism (CC) approach defines that the purpose of a business must go beyond generating profits and value to shareholders. There must be a central purpose for the company to exist. Another business approach that causes market shifts and breaks paradigms in the traditional corporate ecosystem is the evolution of platform business. In these organizations the interactions between two end users are commercialized and the added value for both parties needs to be clear in order to develop the necessary network. This dissertation unites these two approaches, with the purpose of proposing the configuration of a framework that will support entrepreneurs. In order to do so, the design research method was adopted, consisting of five steps (problem awareness, suggestion, development, evaluation and conclusion), which allows the construction and validation of an artifact. After the awareness of the problem and analysis of the literature, the first version of the framework was elaborated. The validation was divided into three phases, totaling 12 experts interviewed and each stage ending with a new version of the artifact. The final framework is comprised of a core that understands purpose, initiation of network development and financial support; four static quadrants: Technology, Conscious Management, Leadership and Network; in addition to elements divided into two levels of evolution within the quadrants that correspond to their areas of knowledge. It is understood that this study adds knowledge since it establishes a connection between the approaches of the platform business and Conscious Capitalism, exemplifying how this can occur and its transforming potential.

Cloud computing brings widely recognized benefits as well as new challenges and risks resulting mainly from the fact that cloud service provider is an external third party that provides public cloud services in multi-tenancy model. At present, widely accepted IT governance frameworks lack focus on cloud computing governance and do not fully address the requirements of cloud computing from cloud consumer viewpoint. Given the absence of any comprehensive cloud computing governance and management framework, this doctoral dissertation thesis focuses on specific aspects of cloud service governance and management from consumer perspective. The main aim of doctoral dissertation thesis is the design of methodological framework for cloud service governance and management (Cloud computing governance and management) from consumer point of view. Cloud consumer is considered as a medium or large-sized enterprise that uses services in public cloud computing model, which are offered and delivered by cloud service provider. Theoretical part of this doctoral dissertation thesis identifies the main theoretical concepts of IT governance, IT management and cloud computing (chapter 2). Analytical part of this doctoral dissertation thesis reviews the literature dealing with specifics of cloud services utilization and their impact on IT governance and IT management, cloud computing governance and cloud computing management (chapter 3). Further, existing IT governance and IT management frameworks (SOA Governance, COBIT, ITIL and MBI) were analysed and evaluated in terms of the use of cloud services from cloud consumer perspective (chapter 4). Scientific research was based on Design Science Research Methodology with intention to design and evaluate artifact methodological framework. The main part of this doctoral dissertation thesis proposes methodical framework Cloud computing governance and management based on SOA Governance, COBIT 5 and ITIL 2011 (chapter 5, 6 and 7). Verification of proposed methodical framework Cloud computing governance and management from cloud consumer perspective was based on scientific method of case study (chapter 8). The main objective of the case study was to evaluate and verify proposed methodical framework Cloud computing governance and management in a real business environment. The main contribution of this doctoral dissertation thesis is both the use of existing knowledge, approaches and methodologies in area of IT governance and IT management to design methodical framework Cloud computing governance and management and the extension of Management of Business Informatics (MBI) framework by a set of new tasks containing procedures and recommendations relating to adoption and utilization of cloud computing services.