Problem investigated and objectives: Franchisees often complain that franchisors do not meet their needs, and are generally viewed as being unhappy with the franchise relationship between franchisees and franchisors. The aim of this paper is to investigate the level of satisfaction of franchisees with the franchise relationship, including the following elements: franchisee independence, support with the selection of a distribution point, allocation of geographical trading areas, support with the design and layout of distribution points, comprehensive training programmes, the provision of continuous market and product information and operational support, and advertising and financial support, including systems for bookkeeping. Approach: The data represents two groups of the same franchise, namely franchisees operating for two years and less as franchisees and franchisees who have been operating for longer than two years as franchisees. The extent to which these two groups view the relationship elements differently will be examined. Findings: The findings indicate that both groups had a high level of satisfaction with the franchise relationship between franchisees and franchisors, with the exception of identified opportunities, which could be further developed in order to increase the franchisees’ level of satisfaction with the franchise relationship between franchisees and franchisors. Conclusion: In view of the results of this research, it was concluded that the franchisees of the selected franchisor in the franchise industry displayed a high level of satisfaction with the franchise relationship between franchisors and franchisees. Keywords: Franchisees’ satisfaction, franchisee and franchisor, franchise relationships, marketing orientation, Franchise Association of Southern Africa (FASA), franchise agreement, franchise legislation.

Throughout the last fifty years, scholars have explained franchising primarily through two limited means: agency theory and resource constraints theory. This paper investigates the proportions of company owned stores vs franchisee owned stores. Hypotheses are presented about the proportions of franchisee owned outlets among all industries and then among eight of the largest franchised industries within the US. The findings generally support that most firms use a mixed-method approach when determining their franchising mix but rely mostly on agency theory for most of that mix. The study also finds that the initial investment/asset requirement is the key mechanism to controlling the appropriate franchise proportions. / Business Administration/Interdisciplinary

of thesis "Legal aspects of franchising" Author: Ondřej Anděl Faculty of Law, Charles University Keywords: franchising, fracnhise contract, franchisora, franchisanta This thesis is about legal apsects of franchise contract, because in czech legislation has no legal regulation of franchising. Franchise contract is a complicated and comprahansive relation between franchisor franchisant and missing legal regulation can cause a lots of problems in fracnhise relation. This thesis describes the most important costitution, which have to be in every franchise contract.

The theme of the thesis is Franchising as a form of company development. The main aim of the work lies in the development of the franchising business model and its procedure that would be applicable to any other company. Another goal is to design the individual process steps and measures to ensure the proper functioning of the whole franchise system.

Diplomová práce se zabývá aspekty podnikání franchisingových společností. První část práce se zabývá zařazením franchisingu v rámci podnikatelských sítí, charakteristikou subjektů, které se věnují a působí ve franchisingu a dále popisu potravinářského odvětví v ČR. Další část je zaměřena na konkrétní aspekty podnikání ve franchisingu, tedy na výběr franchisora franchisantem, podnikatelský plán, financování tohoto plánu a náležitostmi franchisingové smlouvy.

The diploma thesis contains a description of the situation in franchising in the Czech Republic. The main part is focused on a franchising system and future strategy of the project Hračky Modré z nebe. It presents the company Eltsen a.s. which wants to realize the project in the future, its historical development and current situation. The thesis describes the way which the company would like to choose to be able to realize whole project.

V diplomové práci jsou popsány specifika řízení lidských zdrojů ve franchisingu. Jsou zde uvedeny reálné příklady firem Yves Rocher a Subway. Z těchto praktických znalostí a pomocí teoretického základu jsou vyvozeny tři druhy strategií řízení lidských zdrojů ve franchisingových systémech. Jeden z těchto modelů je aplikován na společnost Pompo, která se připravuje na podnikání pomocí franchisingu. Jsou zde rozpracovány jednotlivé činnosti personálního managementu. V práci je také navržen franchisingový balík, který by měla společnost Pompo nabízet jako součást franchisingové licence.

Franchising is emerging as a highly effective strategy for business growth, local employment and regional economic development. It is the most realistic and promising formula to emerge yet for the development of business skills and a thriving entrepreneurial culture in South Africa. Many prospective franchisees believe that when they pay their franchise fee, they are buying a business. Very frequently, the franchisor has not made the franchise relationship clear to the franchisee, which results inadvertently in deciding to run things their own way, break the franchise rules and ultimately fail in the endeavor. Thus the aim of this study was to establish whether franchisors have a direct impact towards the success or failure of the franchisee's business. The causes of success and failure are central to entrepreneurial research. Thus one need to understand whether franchisors are in any way involved in franchisees' success or failure. The first chapter of this dissertation is an explanation of the franchise concept. It is in its own a brief summary of what is discussed throughout the study. Objectives of the study, scope of the study and the method of research are all discussed in this chapter. Chapter 2 discusses many definitions of franchising: the franchise agreement, what the potential franchisees need to familiarise themselves with upon entering this contractual obligation. Advantages and disadvantages for both the franchisor and franchisee are also discussed. The relationship between these two parties is discussed as it serves as a cornerstone towards success or failure of a franchise business. This chapter thus provides a blueprint of what needs to be done in order to make a success of the franchise business. Chapter 3 entails an empirical study by way of questionnaires, designed to ascertain whether franchisors are in any way responsible for the success or failure of the franchisee’s business. Franchisee businesses were selected in the Vaal region and 25 outlets responded to the study. The results of the questionnaire were analysed and discussed in this chapter Chapter 4 summarises the research with conclusions and recommendations from the empirical study covered in Chapter 3. The aim was to ascertain whether research objectives were reached by the study, as stated in the literature and empirical studies. Conclusions were reached with regard to the study and one of the most important facets identified was the franchise relationship. The relationship was identified as the glue that holds the franchise partnership together; the existence and maintenance thereof, is what will make or break the franchise business. / Thesis (M.B.A.)--North-West University, Vaal Triangle Campus, 2010.

Franchising is emerging as a highly effective strategy for business growth, local employment and regional economic development. It is the most realistic and promising formula to emerge yet for the development of business skills and a thriving entrepreneurial culture in South Africa. Many prospective franchisees believe that when they pay their franchise fee, they are buying a business. Very frequently, the franchisor has not made the franchise relationship clear to the franchisee, which results inadvertently in deciding to run things their own way, break the franchise rules and ultimately fail in the endeavor. Thus the aim of this study was to establish whether franchisors have a direct impact towards the success or failure of the franchisee's business. The causes of success and failure are central to entrepreneurial research. Thus one need to understand whether franchisors are in any way involved in franchisees' success or failure. The first chapter of this dissertation is an explanation of the franchise concept. It is in its own a brief summary of what is discussed throughout the study. Objectives of the study, scope of the study and the method of research are all discussed in this chapter. Chapter 2 discusses many definitions of franchising: the franchise agreement, what the potential franchisees need to familiarise themselves with upon entering this contractual obligation. Advantages and disadvantages for both the franchisor and franchisee are also discussed. The relationship between these two parties is discussed as it serves as a cornerstone towards success or failure of a franchise business. This chapter thus provides a blueprint of what needs to be done in order to make a success of the franchise business. Chapter 3 entails an empirical study by way of questionnaires, designed to ascertain whether franchisors are in any way responsible for the success or failure of the franchisee’s business. Franchisee businesses were selected in the Vaal region and 25 outlets responded to the study. The results of the questionnaire were analysed and discussed in this chapter Chapter 4 summarises the research with conclusions and recommendations from the empirical study covered in Chapter 3. The aim was to ascertain whether research objectives were reached by the study, as stated in the literature and empirical studies. Conclusions were reached with regard to the study and one of the most important facets identified was the franchise relationship. The relationship was identified as the glue that holds the franchise partnership together; the existence and maintenance thereof, is what will make or break the franchise business. / Thesis (M.B.A.)--North-West University, Vaal Triangle Campus, 2010.

The aim of this diploma theses has been to assess the advantages, disadvantages, restrictions and opportunities of making business in the franchise system. This theses has been created in cooperation with concrete entrepreneur.