The following Market Analysis is an analysis of the Franklin Boulevard Redevelopment Project Area. The analysis is divided into the following four sections: ♦ Planning Context ♦ Real Estate Market Conditions ♦ Emerging Market Opportunities & Case Studies ♦ Conclusion The report serves as an opportunity to aide stakeholders of the Franklin Boulevard Redevelopment Project Area. Stakeholders include residents, business owners, the City of Sacramento, County of Sacramento, Sacramento Housing and Redevelopment Agency (SHRA), and the North Franklin District Business Association (NFDBA). The stakeholders are continually searching for data and creative examples of how to transform the area into a premier “urban” destination in the Sacramento Region.