Absract In recent years because of globalization economy the impact and the region economy of the economy integrate of widely accepted, the government in order to match with the global strategy business model rise of the industry field and the free trade port predominates the international trade to circulate to wait for the factor, greet the Pacific Asia neighboring nation challenge of aggressive establishes FTPZ , hence put forward the programming of the FTPZ in 2003. However the promotion FTPZ have to from invest the angle thinking of manufacturer's need, can understand the manufacturer the key of the investment free trade harbor area the influence the factor. Therefore, this research purpose from EPZ manufacturer's standpoint, take international investment theories as the foundation, study to influence to EPZ the manufacturer to the factor of the FTPZ investment. Be analyzed the mode though the importance by this research,know to EPZ be pushing and establishing the environment factor of the FTPZ, in the taxes and levies special discount,introduce the industry category,introduce the business activity etc. three aspects, have the obvious advantage .Another through the Logistic Regression analyzes, aiming at six factors ,such as¡§the special factor of the taxes and levies¡¨,¡§the customs clearance service factor ¡¨,¡§the international trad factor ¡¨, ¡§the merchandise circulates factor ¡¨, ¡§the policy factor ¡¨and¡§the cost factor ¡¨¡Ketc. to EPZ the manufacturer the investment will influence relation to make the study. Know ¡§the customs clearance service factor ¡¨, ¡§the international trad factor ¡¨by this research is to¡§ investment will ¡¨obvious is relating to toward influence, but¡§the merchandise circulates factor ¡¨and¡§the cost factor ¡¨has obvious and negative influence relation to ¡§ investment will ¡¨,another ¡§the special factor of the taxes and levies¡¨and¡§the policy factor ¡¨upon¡§ investment will ¡¨ influence relation be not statisticsed up of obvious support. Therefore, suggest the government while pushing the FTPZ policy, should face to the cost factor and the merchandise circulates factor to face to make the thorough self-criticism, to match the EPZ the manufacturer greets the challenge of the globalization economy.

Kaoshiung Port had natural advantage of geographical conditions plus adopting the strategy of developing container center in 1970 and also was developed and operated achievement very well in past 20 years for prevailing in containerization. In late 1990, Kaoshiung Port faced internal and external competitive stress because global planning and management affairs were getting in vogue and neighboring countries invested in harbor facilities competitively. By far three years nearly, Kaoshiung Port was in very competitive circumstance and had to adopt seriously some tactic to promote its competition. In 2001, Taiwan government brought up the policy of Free-Trade Port Zone (FTPZ) and intended establishing FTPZ in harbor or airport in order to solicit for propriertors¡¦ investment against the businesses such as exhibition, processing manufacturing and transshipment of storehouse. Due to many examples in growth with high-speed by FTPZ in overseas harbors, KHB respects on this policy very much and strives with all its strength to set up FTPZ in Kaoshiung Port. There are no any precedents of domestic FTPZ in Taiwan. In order to find out the effect of FTPZ to Kaoshiung Port and point for attention and improvement in driving this strategy, following status are found out by this research with collection and discussion on reference sub-data and SWOT analysis of Kaoshiung Port¡¦s competition plus statistical analysis of survey. 1. 71% of persons consider that KHB will promote its advantage in competition and increase container sales revenue to establish FTPZ, extremely 93% of persons think KHB will get much help if government opens direct transportation links with Mainland 2. Following importance of external and internal factors affect whether FTZP will carry out and develop its function: External: Opening up direct transportation links with Mainland, good investment environment, preferential land tax and other levies, efficient clearance, proprietors¡¦ investment will. Internal: advantage of geographical localities, tally with information system of users¡¦ demand, efficient stevedoring, organized system of operation decision-making power, reasonable port tariff, rental and flexible adjustment, respect of customers¡¦ suggestion and high quality service, sufficient container areas 3. In order to apply effectively with restricted resources, now KHB has priority to improve its serviced resources of internal is information system, organized system, selling action, and human resources. Eventually, in order that KHB establishes tactical target of FTPZ effectively, mainly there are some suggestions to two parts, government¡¦s policy-making department and KHB, by this research to pass the bill of FTPZ, open direct transportation links with Mainland, adjust organized system of KHB, improve service system with right remedial steps, reform the rental mode of container harbor, and cooperate with succeeded international harbors or strategic alliance.