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Increasing competition on a global scale is forcing companies to rethink their strategiesconcerning their supply chains, launch new products and services, increase customer serviceoriented activities. When launching a new product on a new or an existing market it is crucial toestimate the market potential. The market for fast consumer goods is one of the mostdemanding markets globally and requires special attention from the logistic service providers.There is a lack of theoretical material written on this topic for starting practitioners and forexperienced specialists. Hence we try in this thesis to shed light on what the necessaryprerequisites that a freight forwarder ought to consider when launching a new product in thecategory of fast moving consumer goods, hereafter named “Fresh” products. Schenker Arkasprovides a good example for building a theoretical framework around their case due to theTurkey’s strategic position in the region and the ideal climate for “Fresh” products market.From empirical findings we can conclude that Turkish exports is experiencing a strong growth,in particular “Fresh” products which is growing at a higher rate that the total. For freightforwarders there is a great opportunity capitalize on the steady growth in “Fresh” exports butto completely take advantage of growth it is essential that freight forwarders convincecustomers of the value they bring by participating in the supply chain.

Project (M.S.)--Brigham Young University. Dept. of Integrative Biology, 2007. / Includes bibliographical references.

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The marine fish family Ephippidae comprises eight genera and 15 species of extant fishes. Spadefishes or batfishes inhabit nearshore tropical to temperate waters. They are almost circumglobal in distribution, with the highest diversity in the Indo-west Pacific and the lowest diversity in the east Pacific and west Atlantic. Fifty-nine potentially informative morphological characters, 10 outgroup taxa, and eight ingroup taxa (i.e., genera) were used to explore sister group hypotheses to the Ephippidae, as well as generate a phylogeny of the Ephippidae. Seven constraint tree analyses were utilized to examine various sister group hypotheses based on previous morphological and molecular analyses by other researchers. These analyses resulted in maximally parsimonious trees ranging from 184 to 197 steps. as in previous analyses, both the suborder Acanthuroidei and the family Ephippidae were found to be monophyletic. Similar to the results from previous molecular and total evidence analyses, the exact placement of Scatophagidae within the Acanthuroidei could not be determined with this data set. However, in contrast to those results, Drepaneidae was found not to be the sister taxon to Scatophagidae. A single most-parsimonious tree of 187 steps (CI = 0.412) was chosen as the best hypothesis of relationships utilizing all taxa. However, few additional steps are needed to produce very different topologies. The phylogeny of the Ephippidae was invariant for all constraint tree analyses. Homoplask evolution is prevalent within the family (CI = 0.687; Bremer Total Support Index = 0.22). The phylogenetic hypothesis depicts two distinct clades: (Chastodipterus (Ephippus (Tripterodon ( Platax, Zabidius)))) + (Proteracanthus (Parapsettus, Rhinoprenes)). One new synapomorphy is proposed for the Ephippidae: posterior processes of the pelvic-fin girdle elongate, pointed, separate from one another, and parallel to the long axis of the body. Another new synapomorphy, the possession of an elongate fourth pharyngobranchial that completely overlays the dorsal surface of the upper toothplate of the fourth branchial arch, is homoplastically shared with Zanclidae. Ancestral area analysis determined that the ancestor to the Ephippidae most likely had an east Indian/west Pacific distribution. Omnivory is plesiomorphic within the Ephippidae and confirmed to be plesiomorphic for the Acanthuroidei.