Abstract The escalating fuel price in Taiwan has prompted the transportation industry to explore renewable energy sources for fuels, but what is more urgent at this stage is to improve transportation efficiency to cut transportation costs. The aim of this study is to implement fuel-efficient rewards to modify driving behavior, thereby improving fuel efficiency. The outcome of this strategy is not only about slowing down greenhouse gas production, but also a reduction of fuel costs of transportation companies. Every year highway bus companies consume millions of liters of fuel, and their fuel costs often exceed hundreds of millions of dollars. Therefore, how to conserve on fuel consumption has become an important issue for all of the bus companies. However so far, besides the eventual fuel savings data, there is still a lack of objective methods to evaluate the execution of such conservation programs. the project will use the ¡§Motivation-Opportunity-Ability Method¡¨ ¡]MOA¡^to develop an analysis model; verification of dynamic data analysis will be conducted using Single or Multilevel Structural Equation Modeling (Multilevel SEM). According to the above research results show that Taken together the investigators suggest those public as well as private transportation companies that have not implemented fuel-efficient related policies to start planning fuel-efficient reward programs and implementing the programs as soon as possible. Furthermore, transportation companies should give courses about environmental driving to teach drivers correct environmental-friendly driving as well as award or publicly praise fuel-efficient drivers. These strategies will bring good outcome for drivers, transportation companies, and environmental protection.