Indiana University-Purdue University Indianapolis (IUPUI) / This two-article, mixed-methods dissertation examines social contextual influences on donor and fundraiser behavior. It presents an extension of the Charitable Triad Model to conceptualize philanthropic behavior as a contextualized act informed by the social context shared among and between fundraisers, donors, beneficiaries, and organizations. The first article extends research on how social identity shapes donor behavior. This work finds that people are more likely to donate when they share identities, experiences, or group affiliations with beneficiaries. However, donors make philanthropic decisions in the context of multiple—and sometimes incongruent—identities. How might this complexity affect philanthropic behavior? I apply an intersectional approach to consider donors holding two simultaneous yet seemingly incongruent social identities. Using interviews analyzed with grounded theory, I examine the philanthropic journey of twenty Catholic women who donate to pro-choice organizations and identify as pro-choice activists. I uncover a common process shared by the donors as they navigate their seemingly incompatible identities. Findings reveal implications for fundraisers seeking to understand donors and for organizations that address controversial causes. The second article uses an experimental design with professional fundraisers to test how the presence of a teammate affects the performance of a common fundraising task, that of writing a charitable appeal letter. A large body of research in non-fundraising domains finds that working in a team versus alone can positively affect performance and team members’ satisfaction. Further, new research finds that fundraisers who feel like they fit with their environment have higher satisfaction and retention. However, no known research has examined the role of the social environment in fundraisers’ crafting of charitable appeals. Using person-environment-fit theory, we randomly assign fundraisers to work in a team versus alone to examine how this affects their satisfaction with the task, as well as the content of the letter produced. Results suggest implications for the management of development teams. Overall, this dissertation provides evidence-based insights to improve fundraising practice.

This thesis focuses mainly on the analysis and implementation of a CRM system into a non-profit organization. Main aims of the thesis are first introduction into the issue of CRM and fundraising and then implementation of a particular CRM system into a real non-state non-profit organization. The thesis has been made in cooperation with another student, who has been engaged in the analysis of the process of choice of a CRM system, while this thesis presents the implementation of the certain system. The theoretical part of this thesis deals with the theory concerning fundraising and CRM, where also common aspects of those two topics have been mentioned. In contrast with the theoretical part, the practical part deals with the implementation of a selected CRM system into a certain non-profit organization. The theoretical part is also expanded with a research in works concerning similar topic. The main contribution of this piece of work will be the implementation of a CRM system into a foundation, where it will be used as one of the main tools supporting fundraising of the organization.

Fundraising is one of the most critical disciplines regarding the nongovernmental organization's market nowadays. Those who will master it are going to win the competition for the sustainability and freedom through the partnerships with the (major) donors. This thesis defines core of this process, it means the relationship between the NGO and it's fundraiser, and subsequently, between the fundraiser and any potential donor. Moreover, we are going to talk about the behavioral economy and couple of ways how we can use it in terms of Fundraising. Then the last part describes a bit from the Guerrilla marketing cuisine, as we can't do anything properly since we don't have any publicity about it.

Indiana University-Purdue University Indianapolis (IUPUI) / In this study we examined 381 interactions between Donors and Fundraisers from a large research university by analyzing their Contact Reports. Specifically, we examined whether we could extract measures of fundraiser empathy through the application of a coding scheme and linguistics analysis, and whether there are differences in the reports based on donor characteristics. We found evidence that there are significant differences between how fundraisers write reports and what they include in them, based on school of graduation and type of interaction, but little difference in their treatment by donor gender. We conclude that indeed measures of empathy can be extracted from Contact Reports, but that minimum standards of reporting should be adopted by fundraising organizations in order to support using Contact Reports as qualitative evaluation tools.

The master‘s thesis deals with the creation of economic analysis and locating sources of funding for a non-profit organization named Duha. The master’s thesis consists of theoretical and practical part. The theoretical part describes the issues of non-profit organizations and fundraising. The practical part is focused on finding new possibilities to raise funds.