Hon Chung Hei. / "Architecture Department, Chinese University of Hong Kong, Master of Architecture Programme 2010-2011, design report."

published_or_final_version / Architecture / Master / Master of Architecture

by Cheung Chi-Wing, Julian, Lo Chi-Yun. / Thesis (M.B.A.)--Chinese University of Hong Kong, 1998. / Includes bibliographical references (leaves 54-56). / ABSTRACT --- p.ii / TABLE OF CONTENTS --- p.iv / LIST OF ILLUSTRATIONS --- p.vi / ACKNOWLEDGEMENTS --- p.vii / Chapter / Chapter I. --- INTRODUCTION --- p.1 / Terminology --- p.2 / Scope of the Study --- p.4 / Literature Review --- p.5 / Methodology --- p.6 / Chapter II. --- CONSUMER ANALYSIS --- p.8 / Who will be the Customers --- p.8 / Death Care Goods and Services: A High Involvement Purchase --- p.9 / Complex Decision Making Process --- p.10 / Two Underlying Factors Affecting the Chinese in Purchasing Decision of Death Care Services --- p.12 / Confucian Values --- p.12 / "Superstition and""Feng Shui""" --- p.13 / Four Main Types of Consumer --- p.16 / Chapter III. --- ANALYSIS OF DEATH CARE INDUSTRY --- p.19 / Death Care Products (Goods and Services) in Hong Kong --- p.19 / Existing Players --- p.22 / Current Practices of Industry Players --- p.23 / Demand for Death Care Goods and Services --- p.25 / Analysis of the Performance of Funeral Homes of Hong Kong --- p.26 / The Perception of Death Care Providers --- p.29 / Deficiency in Existing Service --- p.31 / Chapter IV. --- PROPOSAL FOR INTRODUCING FREE GRIEF COUNSELING SERVICE IN FUNERAL HOMES --- p.34 / Bereavement Counseling in Hong Kong --- p.34 / The Jessie and Thomas Tam Centre --- p.34 / The Market Potential of the Service --- p.36 / Problems and Constraints of the Centre --- p.37 / Reasons behind Our Proposal --- p.37 / Contents of the Proposal --- p.39 / Setting up a Grief Counseling Division --- p.39 / Enhancing Communications with Other Bereavement Counseling Service Providers --- p.41 / Promotion of the Service --- p.42 / Actual Delivery of the Service --- p.42 / Pros and Cons for Funeral Homes as Counseling Service Providers --- p.44 / Chapter V. --- CONCLUSION --- p.48 / APPENDIX --- p.50 / BIBLIOGRAPHY --- p.54

Wong Wing Kin Ken. / "Architecture Department, Chinese University of Hong Kong, Master of Architecture Programme 2005-2006, design report." / Includes bibliographical references (leaves 65-66).

Lau Tak Tai, Edward. / "Architecture Department, Chinese University of Hong Kong, Master of Architecture Programme 2010-2011, design report." / Includes bibliographical references. / Includes Chinese.

published_or_final_version / Architecture / Master / Master of Architecture