<p> </p><p>The purpose of this research was to investigate how the German market is segmented and what the German consumers perceive of Nelo’s positioning by assessment of what the Agents corroborate. The insights derived from it points out if Nelo’s image is rightly perceived in the German market.</p><p> </p><p>In this paper a qualitative approach is used. Data collection method used was both interviews and documentation. Telephone interviews were conducted with three different agents operating in southern Germany. The secondary data the authors used were articles and books. Since it is a research based on a qualitative approach, the theories and the findings will be synthesized to make implication regarding the study.</p><p> </p><p>The investigation has shown that the target segment for Nelo in Germany are the middle to high income group in the age 40+, but it is shown that the products offered by Nelo don’t attract this segment in southern Germany. Though product quality is good the design and material used, does not fit with the target customer rendering the brand unknown. Nelo is not well positioned in the target market because it has not been successful in communicating a clear image. To conclude Nelo´s position is not consistent with their image.</p><p> </p>

The purpose of this research was to investigate how the German market is segmented and what the German consumers perceive of Nelo’s positioning by assessment of what the Agents corroborate. The insights derived from it points out if Nelo’s image is rightly perceived in the German market.   In this paper a qualitative approach is used. Data collection method used was both interviews and documentation. Telephone interviews were conducted with three different agents operating in southern Germany. The secondary data the authors used were articles and books. Since it is a research based on a qualitative approach, the theories and the findings will be synthesized to make implication regarding the study.   The investigation has shown that the target segment for Nelo in Germany are the middle to high income group in the age 40+, but it is shown that the products offered by Nelo don’t attract this segment in southern Germany. Though product quality is good the design and material used, does not fit with the target customer rendering the brand unknown. Nelo is not well positioned in the target market because it has not been successful in communicating a clear image. To conclude Nelo´s position is not consistent with their image.

The aim of this thesis was to investigate the behavior of consumers in the market with furniture products. Based on the collected data to recommend selected company innovation marketing mix. The first part was focused on obtaining information related to this topic. THe second part focused on the treatment of information obtained from the survey, which was conducted among 200 respondents. The data obtained were analyzed using tables and graphs that reflect consumer behavior in the market with furniture products. Based on data analysis and interviews with senior company employee was designed recommendations for upgrading the marketing mix.

Abstract Background   The furniture industry is depending on natural resources, which are threatened by both consumption and climate change. Therefore, companies need to understand their responsibility for sustainable development and preserving the resources to operate in the future. Moreover, the consumption behaviour within the furniture industry has changed drastically over the last decade. For this reason, companies could utilize ‘Green Marketing’ as a marketing tool to promote and provide consumers with the environmental benefits of products and services. However, companies need to be careful since they are at risk of being accused of greenwashing and lose consumer trust.   Purpose                      To examine how furniture companies in Sweden are using green marketing to make an impact on consumer behaviour. The research seeks to create a deeper understanding of how furniture companies are attempting to influence consumers towards a sustainable behaviour.   Method A qualitative approach was implemented by conducting five semi-structured interviews with marketing managers at furniture companies in Sweden.   Conclusion The authors have found that furniture companies aim to influence consumers towards making more sustainable choices. Furthermore, the respondents aimed to do this by applying sustainable marketing practices with an environmental focus. However, considering the theory of green marketing provided in this study, it is possible to confirm that the companies’ sustainable marketing practices cannot be defined as green marketing.

In this thesis, the design considerations of a healthy and stimulating bedroom environment for preschool period children are analyzed. In order to build up a multipurpose environment, the development of the preschool children, necessary items of furniture and the related design concepts are discussed. General design criteria are determined to constitute a guide for a children bedroom environment of preschool period. Under the light of these data, a research is conducted to analyze today&rsquo / s children furniture market in Turkey.