Šiame darbe tiriami ir lyginami Lietuvos, Latvijos, Estijos įvaizdžiai tarptautinėje spaudoje po įstojimo į NATO ir ES. Kiekybinės ir kokybinės turinio analizės metodu analizuojami Baltijos valstybių įvaizdžių panašumui ir skirtumai teminėse ir vertinamosiose kategorijose. Įvaizdį suvokiant santykyje su identitetu analizuojamos Baltijos valstybių regioninės identifikacijos ir išskiriami pagrindiniai naratyvai, apibūdinantys „Baltijos šalis“ kaip regioną. / In the International Relations state image is perceived not only as the source of soft power but also as identity. Identity is more of how we see us, and image is about how they see us. Image is especially important for so called new states which have emerged or returned to the international arena after collapse of the Soviet Union. They had to position themselves on to the geographical and mental map of Europe and the entire world. So what is the image of the Baltic States when they became the real members of NATO and the EU, how they are portrayed in the international media, what are differences and similarities between them and are they seen as one region? The purpose of this study: to reveal what are the image of each Baltic state and the whole image of the Baltic region in the international press. The content analysis of the articles in ‘Financial Times’ and ‘The Economist’ (in the period from 1 of May 2004 until the end of 2007) was carried out. The main findings are summarized below: • During the analyzed period Estonia was most visible in ‘The Economist’, but Lithuania was most visible in ‘Financial Times’. Aggregated results of both newspapers show that Lithuania was most visible, Estonia is slightly less visible and Latvia is least visible. • The image of Estonia was most positive, the image of Lithuania was less positive and Latvia’s image was least positive. On the other hand Estonia’s image is also most controversial. • The analysis of Baltic States images... [to full text]