According to the development of the gambling industry and the changes of gambling concepts, the gambler participation rate has raised gradually. Moreover, the importance of living quality and diversity is being highlighted nowadays. People choose to join gambling activities in order to fulfill a dream or to acquire the excitement, for example, buying the fantastic lotteries or the extremely exciting sports betting. The purpose of the present study is to explore the relationships among gambling motivation, types of gambling activities, and gambling involvement. To test the accuracy of hypotheses, 827 self-report data were collected from internet-based and paper-based questionnaires. The results indicate that gambling motivation significantly influences the choice of gambling activities; the choice of gambling activities significantly influences the level of gambling involvement; gambling motivation significantly influences the level of gambling involvement. To be more specific, the results also suggest that gamblers are more likely to participate in the skill of gambling with higher intrinsic motivation, and these people have higher gambling involvement. Furthermore, the choice of gambling activities will mediate the relationship between gambling motivation and involvement. At the end of the research, the implications for practices and the suggestions for future researchers are discussed.

The purpose of this study was three-fold / to determine the personality and financial risk-taking attitude differences between sports gambling students and non-gambling students, to specify gambling motivations of the sport gambling students and to identify the relationship among personality traits, financial risk-taking attitude and gambling motivations of the students who gamble on sport events. The subject group of this research was composed of 1109 Middle East Technical University students who were participating in sport gambling activities (n=435) and who had never participated in sport gambling activities (n=674). While males were composing the 63.1% (n=700), females composed 36.9% (n=409) of the total research group. The mean age of the subject group was 21.77 &plusmn / 2.12. Big Five Personality Inventory (John, Donahue, &amp / Kentle, 1991), Investment Risk Attitude Scale (Nyhus, 1995) and Gambling Motivation Scales (Chantal, Vallerand and Vallieres, 1994) were used in the data collection process of the research. Results indicated that sport gambling students and non-gambling students showed significant differences in personality (p&lt / .01). There was significant differences between sport gambling students and non-gamblers in extraversion , conscientiousness and in openness trait (p&lt / .002). Also, results demonstrated that sport gambling students and non-gambling students showed significant differences in financial risk-taking attitudes (p&lt / .01). Personality and gender variables accounted for a significant amount on the financial risk-taking attitude of the non-gambling subjects. Personality, gambling motivations and gender accounted for a significant amount on the financial risk-taking attitude of sport gambling subjects. Sport gambling students showed no significant difference in their gambling motivations according to their gender (p&gt / .01). Sport gambling students were primarily motivated with intrinsic motivating factors of gambling. Personality, financial risk-taking attitude and gambling experience accounted for a significant amount on the gambling motivations of sport gambling students. Finally, this study pointed that university students who were more extraverted and more open were more prone to gambling on sport events and were more permissive towards financial risk-taking. Additionally, results revealed that enjoyment, amusement and learning were the primary motivating factors that lead university students towards sport gambling.