Digitized by Kansas Correctional Industries

Typescript (photocopy). / Digitized by Kansas Correctional Industries

Thesis. 1975. M.Arch.--Massachusetts Institute of Technology. Dept. of Architecture. / Bibliography: leaves 72-76. / by John G. Bemis. / M.Arch.

La presente propuesta describe los aspectos necesarios para llevar a cabo un negocio de kits de jardinería urbana para un público objetivo de hombres y mujeres pertenecientes al NSE A, B y C1 que se encuentran en un rango de edades de 18 a 55+ años, inicialmente de Lima Metropolitana; cada kit de autocultivo contará con una serie de herramientas base donde la variable de diferenciación se dará por el tipo de kit (terrario, hortalizas o aromáticas, mini huerto y plantas carnívoras), colores de la caja trupan y la utilización de insumos ecológicos. Las fuentes de ingreso serán generadas por las ventas de los kits ya mencionados y el contacto con los clientes y/o usuarios se llevará a cabo a través de redes sociales, página web y vía telefónica. Con respecto a la relación con los clientes, aplicaremos algunas encuestas virtuales a nuestros usuarios para recibir feedbacks y mejorar el producto ofrecido. También, realizaremos actividades de fidelización al cliente tales como descuentos, sorteos, etc. con la finalidad de que contribuyan con la idea de ir modificando y mejorando poco a poco las propuestas de kits. La inversión requerida para llevar a cabo la propuesta de negocio es de S/26,771.72. Nuestro punto de equilibro es de 64 unidades, lo cual nos indica que ese es el promedio de unidades de kits que se deberá vender mensualmente para cubrir los costos. Con un valor de ventas promedio de S/. 3,085, ingresos mínimos que se deberán generar mensualmente para cubrir todos los costos. / This proposal describes the aspects necessary to carry out a business of urban gardening kits for a target audience of men and women belonging to the NSE A, B and C1 that are in an age range of 18 to 55+ years, initially from Metropolitan Lima; Each self-cultivation kit will have a series of basic tools where the differentiation variable will be given by the type of kit (terrarium, vegetables or aromatic, mini orchard and carnivorous plants), trupan box colors and the use of ecological inputs. The sources of income will be generated by the sales of the aforementioned kits and contact with customers and / or users will be carried out through social networks, website and telephone. With regard to the relationship with customers, we will apply some virtual surveys to our users to receive feedbacks and improve the product offered. Also, we will carry out customer loyalty activities such as discounts, raffles, etc. in order to contribute to the idea of gradually modifying and improving kit proposals. The investment required to carry out the business proposal is S / 26,771.72. Our balance point is 64 units, which indicates that this is the average of units of kits that must be sold monthly to cover costs. With an average sales value of S /. 3,085, minimum income that must be generated monthly to cover all costs. / Trabajo de investigación

Older adults represent a growing part of the population of the United States. Due to decreased physical activity, dietary changes, and alterations in metabolic rate this population is susceptible to an increased rate of diseases. The generation entering older adulthood is one which welcomed fast food and meal replacement foods allowing them to adapt to a more sedentary lifestyle and to need programs of preventative health. The Nutrition and Life Satisfaction Survey was used to investigate gardening as a preventative health intervention for older adults. This instrument was used to compare older (age 50+) gardeners and nongardeners on their perceptions of personal life satisfaction, nutrition, health, and gardening habits. The instrument was posted online at the Aggie Horticulture website in spring 2005. Respondents differentiated themselves as gardeners or nongardeners by responding positively or negatively to the question “Do you garden?” Then, they completed the questionnaire about their quality of life andhealth status and, for gardeners, their gardening habits. Results indicated that gardeners had more desirable responses: Overall quality of life scores were higher for gardeners compared to nongardeners, and four individual quality of life statements yielded more positive answers by gardeners. Additionally, gardeners reported a higher consumption of total fruits and vegetables, including herbs, and of vegetables only including herbs. Personal reports of physical activity and of perceived health were higher among gardeners. Females were more likely than males to garden and spend a higher percentage of their budget on fruits and vegetables. Higher consumption of fruits and vegetables and higher levels of physical activity result in healthier lifestyles and, in turn, can increase quality of life.

Older adults represent a growing part of the population of the United States. Due to decreased physical activity, dietary changes, and alterations in metabolic rate this population is susceptible to an increased rate of diseases. The generation entering older adulthood is one which welcomed fast food and meal replacement foods allowing them to adapt to a more sedentary lifestyle and to need programs of preventative health. The Nutrition and Life Satisfaction Survey was used to investigate gardening as a preventative health intervention for older adults. This instrument was used to compare older (age 50+) gardeners and nongardeners on their perceptions of personal life satisfaction, nutrition, health, and gardening habits. The instrument was posted online at the Aggie Horticulture website in spring 2005. Respondents differentiated themselves as gardeners or nongardeners by responding positively or negatively to the question “Do you garden?” Then, they completed the questionnaire about their quality of life andhealth status and, for gardeners, their gardening habits. Results indicated that gardeners had more desirable responses: Overall quality of life scores were higher for gardeners compared to nongardeners, and four individual quality of life statements yielded more positive answers by gardeners. Additionally, gardeners reported a higher consumption of total fruits and vegetables, including herbs, and of vegetables only including herbs. Personal reports of physical activity and of perceived health were higher among gardeners. Females were more likely than males to garden and spend a higher percentage of their budget on fruits and vegetables. Higher consumption of fruits and vegetables and higher levels of physical activity result in healthier lifestyles and, in turn, can increase quality of life.

Entrepreneurship is a booming phenomenon in Taiwan and there are quite many research focusing on this domain continually. This research¡¦s aim is that entrepreneurship not only can create economical profits, but also is a link between social networks and interpersonal relationships. Emergence of entrepreneurial opportunities, change of social environment, establishment and maintenance of interpersonal and organization¡¦s network, knowledge learning and accumulation, are some of the indispensable factors for a successful entrepreneurship. In addition to the above, Taiwan depends heavily on its foreign trade; trade related industry holds quite a big contribution to the Taiwan economic growth. Therefore, this research adopts a trading company in gardening industry for case study, so as to know the problems and solutions, also to find out if there are any hidden implications from the story. This research is written in a narrative analysis method just to reorganize and annotate the hidden context throughout the presentation of episodes in one¡¦s life story. It is a story of an entrepreneur that grows out of nothing. Key words: Entrepreneurship, emergence of opportunities, interpersonal network, learning, gardening, narrative analysis method.

The entire thesis text is included in the research.pdf file; the official abstract appears in the short.pdf file; a non-technical public abstract appears in the public.pdf file. Title from PDF of title page (University of Missouri--Columbia, viewed on December 29, 2009). Thesis advisor: Jan Colbert. Includes bibliographical references.

published_or_final_version / Geography and Geology / Doctoral / Doctor of Philosophy

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