The thesis focuses on representation of gender inequality in Czech lifestyle magazines for men. The main research question explores the ways in which men's magazines represent the issues of gender inequality. The research method used in this thesis is qualitative content analysis by Anselm Strauss and Juliet Corbin. The sample contains selected articles from Czech versions of the men's magazines Maxim and Esquire, covering all of 2016. The open coding process enabled labeling of the analyzed phenomena, discovering the prominent categories and their dimensions. Axial coding resulted in the reorganization of the categories, which emerged during open coding, by exploring the relationships between the categories and making connections between them. Selective coding identified the central phenomenon of the research. Male Dominance emerged as the core category, integrating the other categories - Manifestations of Gender Inequality, Men's Fear of Gender Equality and Partial Refutation of the Masculine Perspective - around the central phenomenon. The theories used as the sources of the enhancement of theoretical sensitivity are explored and presented in the theoretical part of this thesis. The research concludes that the analyzed lifestyle magazines for men spread negative gender stereotypes and...

The thesis deals with gender analysis of New exercise book of the German grammar by Doris Dusilova et. al. The first chapter introduces basic sociological terminology. In the second chapter, gender stereotypic verbal expressions are discussed. The theoretical part of the thesis is concluded with the discussion on gender problematic in educational environment and with the compilation of basic rules for gender-aware teaching. The thesis provides a detailed analysis of diverse life situations focusing on the feminin/masculine standpoint. Among others, professional life, household care, free-time activities and appearance loci are investigated. Practical part of the thesis features a questionnaire adopted in a survey of several elementary schools and secondary schools. The survey was designed in order to validate whether the understanding of common social situations reflects gender-stereotypic beliefs. Finally, the summary of conclusions is provided, derived from the survey and situation analysis.

This thesis deals with male and female identity in contemporary society, with narrower focus on its presentation in television commercials. The aim of the work is the realization of content analysis, aiming at depicting the characters of men and women in television commercials. Theoretical part of the thesis consists of four chapters. The first chapter describes the general theoretical basis of this thesis. The second and third chapter deals with the specifics of male and female identity. The fourth chapter describes the research method of content analysis and presents the objectives and research hypotheses. The analytical part of the work examines the representation of men and women in television commercials at two levels - at the level of main characters, and at the level of commercials. The final part of the analytical part interprets the research results of analysis.

5 Abstract This diploma thesis focuses on the structure of relationships and the influence of power in the documentary image of the total institution of female prisons. The total institution is, seen from the outside, an impenetrable institution. This fact enables us to analyse the structure of relationships and the influence of power more easily than in an open surroundings. The environment of female prisons is also defined from the point of view of gender - gender socialises us, we constantly refer to gender, gender is an organising principle. The aim of this diploma thesis is to find the answer where to gender projects itself in the environment of ostensibly no-gender determination. The research of the thesis defines the study of a docusoap, broadcasted at Nova TV in 2015. The study also contains an analysis of an interview with the producer of the show. Based on this analysis I come to the conclusion that within the documentary image of female prisons it is visible that the prison keeps the stereotyped image of a "real" woman and the whole prison is run according to this model. This means that gender stereotypes mirror mainly in everyday functions of the prison. The next reflection of gender stereotypes is evident in the relationships between the inmates themselves and further differentiation between...

This thesis focuses on the area of prenatal preparation for men, who are seen as secondary in the area of parenthood. In spite of the still prevailing traditional gender division of roles in Czech family there are alternative forms, which give a chance not only for men, but also for women to choose between private and public sphere. For the purpose of this thesis a qualitative research of prenatal courses for heterosexual couples has been realized with the goal to understand and give a description of construction of fatherhood. The research focuses on the way of reproduction and discruption of gender stereotypes in connection with parenthood, especially fatherhood, and how men experience their new parental role - how they harmonize traditional and contemporary demands. Even though active fatherhood can not be considered as a prototype of western fatherhood, it is important to make it visible and speak about it, because the equal in the family is the first step for the equal status and opportunities for women and men in the public sphere.

Stereotyping of male and female roles is currently the subject of many discussions in various spheres of society. Stereotypes are widely used in the advertising industry, where they aim to make it easier for potential customers to identify with the product and support the company's image. Choosing the right gender for a particular advertisement depends on the nature of the product as well as on the target group. Some product groups are more gender- differentiated than others. An exemplary group are household cleaning products. Related advertisements traditionally show female characters more often than male characters. However, the time when cleaning products were promoted exclusively by women is over and nowadays, men appear in these kinds of advertisements too. The growing number of characters who are portrayed in non-stereotyped gender roles in television commercials began to be discussed more prominently as early as the end of the 20th century. From a sociological point of view, the gender role is a set of socially defined behavioral norms, reflecting what society usually expects from a man or a woman. For this reason, the portrayal of characters in inverse gender positions that is a step in the right direction in the pursuit of greater gender equality in society. The aim of this work is to find out...

The diploma thesis A Gender Analysis of Reading-Books for Pupils of 1st and 2nd Years of Primary Schools focuses on the topic of gender in education. Specifically, it examines the ways in which female and male characters are represented in the texts and illustrations in textbooks and considers whether these are stereotypical views of gender and whether these are gender-sensitive views. The research consists of a quantitative content analysis of three reading-books and of qualitative interpretation of their gender correctness and sensitivity. It is set in a framework of theoretical foundations of psychology, sociology, feminist theory and gender studies. The work is based on the premise that the school as an institution plays an important role in gender socialization of children and the thesis therefore aims to find out whether and eventually how these reading- books promote gender equality. Key words: gender, gender stereotypes, gender system, socialization, school, textbooks

The diploma thesis Comparison of methods of gender socialization in the Sluníčko magazine in 1977 and 2012, focuses on the topic of gender in printed magazine for the youngest children. Specifically, it examines and compares the methods for portraying female and male characters in the text and illustrations in the Sluníčko magazine in 1977 and 2012. It analyzes the ways gender is viewed and considers its impact on gender socialization of children. The research consists of a quantitative part, which aims to evaluate the frequency of the representation and of qualitative part, which aims at content analysis and interpretation of the meanings hidden in the text and illustrations. For the analysing texts and illustrations were selected of two areas, family relationships in the private sector and relationships at work in the public sphere. At the theoretical level were used sociology, psychology, feminist theory and gender studies theories. The way-out of this research is the assumption that aesthetic and educational ambitions of Sluníčko magazine combined with aging readership of this magazine is a important element of gender socialization of children and, therefore, the aim is to find out whether the gender socialization is implemented in a gender-sensitive way.

This diploma thesis deals with the representation of gender in children's literature, namely in the book series The Chronicles of Narnia. The theoretical part discusses gender linguistics, characterizes children's literature and discusses the issue of gender stereotypes in this type of literature. The analytical part of the paper focuses on the collocations of proper names of the four main characters (two female, two male) and the pronouns he/she/I referring to them. Attention will also be paid to common names related to gender: girl(s), boy(s). The material consists of 300 examples. The thesis examines both left-side and right-side collocates (mainly adjectives and verbs) of these nouns and pronouns and their semantics. The thesis determines the semantic types of collocates the words under study are associated with and examines the differences between the depiction of male and female characters, i.e. how the characters are described, what characteristics are typically attributed to them, what actions they perform and so on. The thesis provides an analysis of gender-related collocational patterns in children's literature and hopes to contribute to a greater understanding of gender-based language in general, as well as possible stereotyping effects on the child reader. keywords: gender, gender...

This diploma thesis titled: 'The influence of fitness influencers on the self-body image - the phenomenon of fitness culture amongst young women and men' deals with the phenomenon of fitness influencers on Instagram, whose content may affect its users' body image perception, self-perception, and self-conception. This thesis aims to theoretically introduce Instagram influencer marketing in the fitness field, with the focus on body image perception amongst their users and the evaluation of its psychological aspects. The sample contains people who actively exercise in the 20-30 age range. The analysis of in-depth interviews with 12 respondents was chosen as the methodology. After data collection, the interviews are subsequently thematically analysed using open coding and a categorical system. This thesis aims to find out why individual Instagram users consume selected content and how they perceive it. Perception is linked to gender optics, which examines whether users monitor and perceive content concerning gender influencers and, if so, why? Gender comparison compares different motives for tracking profiles and simultaneously reveals overlap in the perception of profiles by users within gender stereotypes. Another goal of this thesis is to present the results of the topics which showed the importance...