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  • About
  • The Global ETD Search service is a free service for researchers to find electronic theses and dissertations. This service is provided by the Networked Digital Library of Theses and Dissertations.
    Our metadata is collected from universities around the world. If you manage a university/consortium/country archive and want to be added, details can be found on the NDLTD website.

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Spelling suggestions: "subject:"1generation X -- apersonal finance"" "subject:"1generation X -- apersonal dminance""

1

Generational marketing: Baby boomers, Generation X and the net generation

Ronnfeldt, Jane 01 January 2001 (has links)
The purpose of this project is to gain a better understanding of the different market opportunities available to credit unions. The project differentiates the markets by age: Net Generation 2 to 22, Generation X 23 to 34 and the Baby Boomers 35 to 53. Each of these groups are important to the ongoing health of credit unions.
Arrowhead Credit Union (San Bernardino
California)
Marketing segmentation
Marketing research
Comparative marketing
Credit unions -- Marketing
Baby boom generation -- Personal Finance
Generation X -- Personal Finance
Marketing

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