This thesis is an ethnographic study of the soap opera viewing patterns and interpretations of Zulu-speaking students living in residences on the Natal University's Durban campus who watch The Bold and the Beautiful (an American soap opera) and Generations (a South African soap opera). It presents an analysis of how the viewing practices of the students compare with the findings of soap opera audience studies conducted abroad. The students' motivations and reasons for watching both soap operas are investigated. The reason for choosing black students as subjects is that I wanted to determine how a soap opera (Generations) which is comprised largely of black cast members and designed with a young black audience in mind, is interpreted and impacts on the lives of said audience, when compared with an American soap opera (The Bold and the Beautiful) which has an almost exclusively white American cast, and is popular with young black viewers in spite of the fact that it appears on the surface to be unrelated to their everyday lives. Individual one-on-one interviews were conducted with 40 students, 20 male and 20 female. The interviews were analysed to gauge how the viewing behaviour of the students differs from, or is similar to, soap opera studies conducted elsewhere in the world. It emerged that the students watch in groups and not alone, and that watching Generations and The Bold and the Beautiful is a social activity, not motivated from loneliness or isolation. The ways in which the students relate to the characters and situations of both soap operas is also examined, in an attempt to establish the role that these two shows play in the creation of the students' identities. The students displayed a tendency to be more critical of Generations than of The Bold and the Beautiful in the sense that they compared it (unfavourably) in terms of quality of production, to its American counterpart, as well as in the sense that they analysed storylines in terms of their own lived experiences and were quick to criticise Generations when they felt that it did not conform to their notions of the reality of being a black South African. They accepted situations and characters on The Bold and the Beautiful far less critically, although they did voice objections to certain characters and situations which they felt were morally questionable in terms of their understanding of right and wrong. It also became apparent that there was a greater emotional involvement with the characters on The Bold and the Beautiful than with those on Generations. The students interpretations of (and level of involvement with) situations, characters and storylines are examined, as well as the ways in which they derive pleasure from both soaps and incorporate them into their own lives. In summary, this thesis examines the consumption of an American and a South African soap opera by a black South African audience . / Thesis (Ph.D.)-University of KwaZulu-Natal, Durban, 2002.

This research examined the representation of homosexual men in soap opera Generations. It reveals that while homosexual characters have been incorporated in the locally produced soap opera Generations, the representation of such characters is revealed as 'other’. This dissertation argued that the representation of homosexual men in soap opera Generations are categorized negatively often being seen to be morally degenerate consequently; the inclusion of homosexual men in Generations is often associated with negative stereotypes. This study argues that homosexual men in Generations are often represented as having problems to be solved. This include homosexual men being faced with secrecy, shame, guilt, homosexual violence, rejection and other negative stereotypes as represented in soap opera Generations. The research highlights the social constructions and gender stereotypes in mainstream media television which consider homosexuality as abnormal, unnatural and sickness. The secrecy of homosexuality implied by mainstream media television representation makes homosexuality to appear as something concealed and related to shame and regret. In addition, the dissertation also looks in-depth into categories of negative stereotypes where being a gay primarily realizes on the rigid gender schemas exploited by the mainstream media television to represent homosexual men as not men enough which appeared as natural rather than socially constructed. This study‟s theoretical frame work brought together the concepts of different area of enquiry such as negative representation of homosexuality, homophobia, secrecy, guilt, shame while using discourse analysis. The major areas addressing the coding includes the representation of homosexuality in the text, soap operas' (Generations) representation of homosexual men and the specific themes and objectives guiding each selected episode of Generations. / Thesis (M.Soc.Sc.)-Unversity of KwaZulu-Natal, Durban, 2012.

Feminists have always taken an interest in the manner in which the media represents women. This is due to the fact that the media is always accused of representing women in an unfavourable manner. If not under-represented, women are objectified or used to perpetuate negative stereotypes about women in general. Research demonstrates that the media has moved from under-representation of women. However, equal representation to men or overrepresentation of women does not necessarily mean correct representation. This dissertation is based on the soapi opera Generations, a soapie where female characters outnumber male characters. The purpose of this dissertation is to look at the manner in which black African women characters' bodies are represented. The women characters' bodies have been studied as social constructions with an underlying message. Foucault's ideas of subjectivity were employed to look at the unlimited possibilities as well as limitations of the body. Subjectivity when looking at bodies have been analysed through the flexibility of bodies to be changed through discipline, body gestures as well as adornment with jewellery and other accessories. Moreover, the underlying culture behind the various constructions was studied. The findings were that in the soapi opera Generations, the representation of women characters' bodies was highly influenced by western culture. The choice of a character's body size, hair texture and complexion is mainly that which is defined as beautiful in western culture. / Thesis (M.A.)-University of KwaZulu-Natal, Durban, 2008.