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  • About
  • The Global ETD Search service is a free service for researchers to find electronic theses and dissertations. This service is provided by the Networked Digital Library of Theses and Dissertations.
    Our metadata is collected from universities around the world. If you manage a university/consortium/country archive and want to be added, details can be found on the NDLTD website.
1

ALTERNATIVE GENERIC STRATEGIES STUDY FOR SMALL AND MEDIUM SIZE FIRMS IN TAIWANESE ELECTRONIC MANUFACTURING INDUSTRY

Liu, Kuang-Tai 09 March 2010 (has links)
The economy of Taiwan relies heavily upon the electronic manufacturing industry; hence choosing appropriate generic business strategies which are consistent with the environment based on suitable resources can allow small and medium size firms to sustain their competitive advantages and earn a higher return for the electronic manufacturing industry in Taiwan. This study intensities the effect of the precedent factors and generic business strategies chosen on the performance of small and medium size firms in the Taiwanese electronic manufacturing industry. It explores simultaneously the impact of the resources and the environment on business strategy which affects a firm's performance will provide valuable insight into the formulation of competitive strategies by structural equation modeling (SEM) technique. Finally, the use of SAS 9.0 with Amos 5.0 perform first order confirmatory factor analysis for the reliability of questionnaire and explores the relationship among variables in the proposed model based upon path analysis and multiple regression statistical methods and to recommends a new model depending on survey data gathered from firms in Taiwanese electronic manufacturing industry.

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