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  • About
  • The Global ETD Search service is a free service for researchers to find electronic theses and dissertations. This service is provided by the Networked Digital Library of Theses and Dissertations.
    Our metadata is collected from universities around the world. If you manage a university/consortium/country archive and want to be added, details can be found on the NDLTD website.
1

A intertextualidade de cinema e publicidade: as campanhas Bardahl e Tigre / The intertextuality of film and publicity: the campaigns bardahl and tirger

Talamonte, Maéve Cristina Barnabé [UNESP] 20 October 2017 (has links)
Submitted by MAÉVE CRISTINA BARNABÉ TALAMONTE null (ma.barnabe@hotmail.com) on 2017-11-17T11:23:51Z No. of bitstreams: 1 Dissertação - Mestrado.pdf: 3312754 bytes, checksum: d858f9629e7b49857e9bf11e1284a2de (MD5) / Submitted by MAÉVE CRISTINA BARNABÉ TALAMONTE null (ma.barnabe@hotmail.com) on 2017-11-22T14:06:58Z No. of bitstreams: 1 Dissertação - Mestrado.pdf: 3312754 bytes, checksum: d858f9629e7b49857e9bf11e1284a2de (MD5) / Submitted by MAÉVE CRISTINA BARNABÉ TALAMONTE null (ma.barnabe@hotmail.com) on 2017-11-22T18:09:13Z No. of bitstreams: 1 Dissertação - Mestrado.pdf: 3312754 bytes, checksum: d858f9629e7b49857e9bf11e1284a2de (MD5) / Submitted by MAÉVE CRISTINA BARNABÉ TALAMONTE null (ma.barnabe@hotmail.com) on 2017-11-22T18:12:23Z No. of bitstreams: 1 Dissertação - Mestrado.pdf: 3312754 bytes, checksum: d858f9629e7b49857e9bf11e1284a2de (MD5) / Submitted by MAÉVE CRISTINA BARNABÉ TALAMONTE null (ma.barnabe@hotmail.com) on 2017-11-22T19:44:21Z No. of bitstreams: 1 Dissertação - Mestrado.pdf: 3312754 bytes, checksum: d858f9629e7b49857e9bf11e1284a2de (MD5) / Submitted by MAÉVE CRISTINA BARNABÉ TALAMONTE null (ma.barnabe@hotmail.com) on 2017-11-23T11:57:14Z No. of bitstreams: 1 Dissertação - Mestrado.pdf: 3312754 bytes, checksum: d858f9629e7b49857e9bf11e1284a2de (MD5) / Submitted by MAÉVE CRISTINA BARNABÉ TALAMONTE null (ma.barnabe@hotmail.com) on 2017-11-23T12:57:56Z No. of bitstreams: 1 Dissertação - Mestrado.pdf: 3312754 bytes, checksum: d858f9629e7b49857e9bf11e1284a2de (MD5) / Submitted by MAÉVE CRISTINA BARNABÉ TALAMONTE null (ma.barnabe@hotmail.com) on 2017-11-23T13:16:32Z No. of bitstreams: 1 Dissertação - Mestrado.pdf: 3312754 bytes, checksum: d858f9629e7b49857e9bf11e1284a2de (MD5) / Submitted by MAÉVE CRISTINA BARNABÉ TALAMONTE null (ma.barnabe@hotmail.com) on 2017-11-23T13:34:44Z No. of bitstreams: 1 Dissertação - Mestrado.pdf: 3312754 bytes, checksum: d858f9629e7b49857e9bf11e1284a2de (MD5) / Submitted by MAÉVE CRISTINA BARNABÉ TALAMONTE null (ma.barnabe@hotmail.com) on 2017-11-23T17:24:55Z No. of bitstreams: 1 Dissertação - Mestrado.pdf: 3312754 bytes, checksum: d858f9629e7b49857e9bf11e1284a2de (MD5) / Submitted by MAÉVE CRISTINA BARNABÉ TALAMONTE null (ma.barnabe@hotmail.com) on 2017-11-23T17:29:02Z No. of bitstreams: 1 Dissertação - Mestrado.pdf: 3312754 bytes, checksum: d858f9629e7b49857e9bf11e1284a2de (MD5) / Submitted by MAÉVE CRISTINA BARNABÉ TALAMONTE null (ma.barnabe@hotmail.com) on 2017-11-24T12:05:24Z No. of bitstreams: 1 Dissertação - Mestrado.pdf: 3312754 bytes, checksum: d858f9629e7b49857e9bf11e1284a2de (MD5) / Submitted by MAÉVE CRISTINA BARNABÉ TALAMONTE null (ma.barnabe@hotmail.com) on 2017-11-24T12:39:44Z No. of bitstreams: 1 Dissertação - Mestrado.pdf: 3312754 bytes, checksum: d858f9629e7b49857e9bf11e1284a2de (MD5) / Submitted by MAÉVE CRISTINA BARNABÉ TALAMONTE null (ma.barnabe@hotmail.com) on 2017-11-24T16:47:38Z No. of bitstreams: 1 Dissertação - Mestrado.pdf: 3312754 bytes, checksum: d858f9629e7b49857e9bf11e1284a2de (MD5) / Submitted by MAÉVE CRISTINA BARNABÉ TALAMONTE null (ma.barnabe@hotmail.com) on 2017-11-24T17:31:21Z No. of bitstreams: 1 Dissertação - Mestrado.pdf: 3312754 bytes, checksum: d858f9629e7b49857e9bf11e1284a2de (MD5) / Submitted by MAÉVE CRISTINA BARNABÉ TALAMONTE null (ma.barnabe@hotmail.com) on 2017-11-27T11:40:50Z No. of bitstreams: 1 Dissertação - Mestrado.pdf: 3312754 bytes, checksum: d858f9629e7b49857e9bf11e1284a2de (MD5) / Submitted by MAÉVE CRISTINA BARNABÉ TALAMONTE null (ma.barnabe@hotmail.com) on 2017-11-27T12:31:51Z No. of bitstreams: 1 Dissertação - Mestrado.pdf: 3312754 bytes, checksum: d858f9629e7b49857e9bf11e1284a2de (MD5) / Submitted by MAÉVE CRISTINA BARNABÉ TALAMONTE null (ma.barnabe@hotmail.com) on 2017-11-27T13:03:15Z No. of bitstreams: 1 Dissertação - Mestrado.pdf: 3312754 bytes, checksum: d858f9629e7b49857e9bf11e1284a2de (MD5) / Submitted by MAÉVE CRISTINA BARNABÉ TALAMONTE null (ma.barnabe@hotmail.com) on 2017-11-27T18:08:07Z No. of bitstreams: 1 Dissertação - Mestrado.pdf: 3312754 bytes, checksum: d858f9629e7b49857e9bf11e1284a2de (MD5) / Submitted by MAÉVE CRISTINA BARNABÉ TALAMONTE null (ma.barnabe@hotmail.com) on 2017-11-28T12:13:07Z No. of bitstreams: 1 Dissertação - Mestrado.pdf: 3312754 bytes, checksum: d858f9629e7b49857e9bf11e1284a2de (MD5) / Submitted by MAÉVE CRISTINA BARNABÉ TALAMONTE null (ma.barnabe@hotmail.com) on 2017-11-28T14:22:46Z No. of bitstreams: 1 Dissertação - Mestrado.pdf: 3312754 bytes, checksum: d858f9629e7b49857e9bf11e1284a2de (MD5) / Submitted by MAÉVE CRISTINA BARNABÉ TALAMONTE null (ma.barnabe@hotmail.com) on 2017-11-28T14:31:56Z No. of bitstreams: 1 Dissertação - Mestrado.pdf: 3312754 bytes, checksum: d858f9629e7b49857e9bf11e1284a2de (MD5) / Submitted by MAÉVE CRISTINA BARNABÉ TALAMONTE null (ma.barnabe@hotmail.com) on 2017-11-28T14:37:45Z No. of bitstreams: 1 Dissertação - Mestrado.pdf: 3312754 bytes, checksum: d858f9629e7b49857e9bf11e1284a2de (MD5) / Submitted by MAÉVE CRISTINA BARNABÉ TALAMONTE null (ma.barnabe@hotmail.com) on 2017-11-28T19:04:28Z No. of bitstreams: 1 Dissertação - Mestrado.pdf: 3312754 bytes, checksum: d858f9629e7b49857e9bf11e1284a2de (MD5) / Approved for entry into archive by Maria Marlene Zaniboni null (zaniboni@bauru.unesp.br) on 2017-11-29T12:01:37Z (GMT) No. of bitstreams: 1 talamonte_mcb_me_bauru.pdf: 3312754 bytes, checksum: d858f9629e7b49857e9bf11e1284a2de (MD5) / Made available in DSpace on 2017-11-29T12:01:37Z (GMT). No. of bitstreams: 1 talamonte_mcb_me_bauru.pdf: 3312754 bytes, checksum: d858f9629e7b49857e9bf11e1284a2de (MD5) Previous issue date: 2017-10-20 / Embora o Cinema e a Publicidade sejam manifestações e áreas distintas, existem afinidades complexas e variadas entre ambos. Há tempos, a publicidade apoia-se no cinema em suas criações, recorrendo a gêneros consagrados. Campo ágil em um mundo movente de imagens, de sons, de ideias que se misturam, se inter-relacionam e, portanto, no cerne das mais diversas possibilidades de uma comunicação híbrida, a publicidade é não raramente impregnada de referências do cinema, sendo associando-se a ele na produção audiovisual. A narrativa audiovisual publicitária tem o propósito de atrair o espectador, surpreendendo, seduzindo - o, provocando emoções. Neste projeto procura-se analisar a interface publicidade e cinema a partir das relações intertextuais em torno do gênero noir. Para o estudo será usado aporte teórico sobre cinema e da publicidade e, principalmente, a respeito da teoria da intertextualidade. A pesquisa pretende avaliar a presença do gênero noir nas peças Tigre e Bardhal, buscando aferir suas estratégias mercadológico-narrativas de sedução do espectadorconsumidor. / Although Cinema and Advertising are manifestations and distinct areas, there are complex and varied affinities between them. Advertising has long rested on film in its creations, drawing on established genres. An agile field in a moving world of images, sounds, ideas that mix, interrelate and therefore, at the heart of the most diverse possibilities of hybrid communication, advertising is not infrequently impregnated with cinema references, being associated to him in audiovisual production. The advertising audiovisual narrative has the purpose of attracting the viewer, surprising, seducing, provoking emotions. In this project we try to analyze the advertising and cinema interface from the intertextual relations around the noir genre. For the study will be used theoretical contribution on cinema and advertising and, especially, on the theory of intertextuality. The research intends to evaluate the presence of the genre noir in the pieces Tigre and Bardhal, seeking to assess its marketing-narrative strategies of seduction of the viewer-consumer.

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