published_or_final_version / abstract / toc / Linguistics / Master / Master of Philosophy

This thesis examines German advertising texts and their text linguistic properties within a system of text typologies. Four different text type classification methods representative of typologies in German text linguistics are considered. Of these, Katharina Reiss's 1976 model is shown to be the most efficient for a textual analysis of advertising texts. Her communicative-functional approach to text analysis permits distinction of three variants of advertisements: those which appeal to reason, those which appeal to emotion and those which are of a dual nature (mixed). The thesis concentrates on identifying text type and text type variant characteristics by analysing the text constituting techniques, text structure, and the appellative language means.

Programm - K. Studienanstalt zu Nürnberg. 1877/78. / No more published?

Thesis (Ph. D.)--University of Pennsylvania, 1911.

Zugl.: Innsbruck, University, Diss., 2006.

Thesis--Copenhagen. / Bibliography: p. iv.

Habilitationsschrift--Freie Universität Berlin. / Includes bibliographical references (p. 199-204) and index.

Diss.--Hamburg. / Lebenslauf. "Literaturverzeichnis": p. 111.

Thesis (Ph. D.)--Johann Wolfgang Goethe Universität zu Frankfurt am Main, 1973? / Includes bibliographical references (p. 157-169).

Thesis (Ph. D.)--Universität Kassel, 1998. / Includes bibliographical references (p. 444-467).