This interpretative study attempts to ascertain why the Nazi movement gained the support of German voters by examining its persuasive strategies. The growth of the movement was divided into three periods. In each period, the verbal and non-verbal rhetorical strategies were explored. It was found that the movement's success stemmed largely from the display of party unity, the display of power through the Storm Troopers' use of violent street rhetoric, and the spread of Nazi ideals through speeches at meetings, on tours, and especially at the Nuremberg Party Rallies. Their communication capitalized skillfully on the conditions in Germany between 1919 and 1933. Hopefully, the findings of this study add to our knowledge of the role of rhetoric in creating mass movements.

This thesis concentrates on 1938 radio broadcast Pravda vítězí (The Truth Will Win), broadcasted from Vienna in both Czech and Slovak languages in the two months preceding and following the signing of the Munich agreement. Its theoretical part follows the genesis of the two broadcasts, the personalities involved and also the connection between Pravda vítězí and Vlajka, the infamous Czech fascist movement. In the practical part, Nazi propaganda themes are being analyzed in both broadcasts during October 1938. Main focus is on the campaigns against president Beneš, against freemasonry and bolshevism, pro-German campaign and antisemitism. In the Slovak language broadcast, anti-Czech campaign was a significant part of the Nazi propaganda, along with the support of Slovak separatism. Comparison of the ideological focus and goals of both broadcasts is supported by numerous quotations. In the final part, the thesis offers a brief look at the reactions to the broadcasts. Also, it attempts to evaluate the broadcasts' possible effects on both Czech and Slovak audience in the light of its primary goal - the disintegration of Czechoslovakia.