Zugl.: Oestrich-Winkel, Europ. Business School, Diss., 2006.

Zugl.: München, Univ., Diss., 2010

Zugl.: Dortmund, Techn. Universiẗat, Diss.

It is beyond doubt that location selection plays a vital role in retailing. Even though the reasons upon which customers base their destination choice are well investigated, there are only few studies considering a retailer's location selection process. Moreover, most of them look either at a subset of location factors or don't examine the perceived relevance to a retailer's location decision. Thus, the aim of this paper is to explore in what way retail location factors influence the attractiveness of a prospective site from a retailer's point of view. Therefore, a comprehensive catalogue of relevant location determinants was developed based on a systematic literature review. The final catalogue has been operationalised by drawing on qualitative data from expert interviews in order to implement it in the applied Hierarchical-Individualised-Limit-Conjoint-Analysis (HILCA). Then, a quantitative questionnaire survey was conducted amongst food retailers in the German-speaking area to determine the weight of each factor in location decisions using HILCA. The empirical results provide evidence that other factors besides the well-known (e.g. population density, competition conditions or assumed catchment area) have notable influence on the retailer's location decision. (author's abstract)

Zugl.: Oestrich-Winkel, Europ. Business School, Diss., 2006.

Univ., Diss.--Köln, 2002.

Zugl.: Freiburg, Univ., Diss., 2005.

Master-Arbeit Univ. St. Gallen, 2008.

Zugl.: Regensburg, Universiẗat, Diss.

Zugl.: Regensburg, Universiẗat, Diss., 2008.