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  • About
  • The Global ETD Search service is a free service for researchers to find electronic theses and dissertations. This service is provided by the Networked Digital Library of Theses and Dissertations.
    Our metadata is collected from universities around the world. If you manage a university/consortium/country archive and want to be added, details can be found on the NDLTD website.

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An Study on the Entry Mode of Taiwan¡¦s Automotive Manufacturers in China¡¦s Market by analyzing Cases of International Automobile Manufacturers

Chen, Chieh-ying 13 February 2009 (has links)
Through analysis of the impact of international automobile manufacturers to enter the China market factors, summarized in its mode of entering the Chinese market to explore the automotive industry in Taiwan to enter the Chinese market is likely to choose. The study found that lower costs and increase the diversity of products to major automobile manufacturers are two main factors, which entered the Chinese market, the time difference will lead to the same entry mode, but joint ventures and wholly-owned is still the main mode.
Cross-strait Auto Industry
Joint Ventures
Wholly-owned
Entry Mode
Global Auto market
China Automobile
Automobile Industry
Taiwan Automobile
China Market
Automobile

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