National Geographic is a magazine that inspires people to care about the planet through its articles of exploration, education, and conservation. Magazines are a significant source of knowledge and compete with a variety of other media, constantly rethinking where they can improve in comparison to other media. Research in this dissertation shows that some magazines offer high quality imagery for artwork, photos and advertisements, which remains critical for industries and readers. They often offer greater depth than radio, TV, or even newspapers, so that people interested in an analysis of news and events still depend on magazines for informative and general news. People often turn to media—such as television, newspapers, magazines, radio, and Internet—to help them make sense of the many complexities relating to environmental science and governance that (un)consciously shape our lives. Global warming, as a subject, demands both political and personal responses in all parts of the world, and effective decision making at both scales depends on timely, accurate information, according to Shanahan (2009:145). The quality and quantity of journalism about climate change will therefore be key in the coming years. National Geographic comprises a variety of themes, such as environment, science, wildlife, travel and photography. This study is an analysis of the writing and photography related to one theme - global warming. It provides a critical analysis of the coverage of the global warming discourse in one magazine, examined over an eleven-year period from 2000 to 2010. This theme is powerful in that it represents ethical responsibility and concern for nature and our world and the analysis attempts to define the objects of discourse within the coverage, thus, evaluating if the format of the coverage informs and educates the audience about global warming.