The biodiesel industry produces millions of kilograms of low-value glycerol, which must be either stored or disposed of, creating environmental concerns. Even though glycerol is utilized as a raw material within various industries its supply is still superior to the demand. Upgrading this biodiesel by-product into value-added products using electrochemical technologies is a promising approach and will make biodiesel production more environmentally friendly with added financial benefits. Precious metals are the state-of-the-art electro-catalysts for the oxidation of organic compounds, and so are a logical choice for the electro-oxidation of glycerol. Two factors that hinder their use in this regard for commercial applications include their cost and susceptibility to poisoning by the carbonyl (CO) species formed during the electro-oxidation process. The use of inexpensive transition metals as the principal metals in a catalyst composite is thus appealing, leading to the selection of nickel (Ni). Furthermore, its high activity, anti-poison ability and long-term stability in alkaline solutions make it an attractive candidate for glycerol electrooxidation reaction (GEOR). The main thrust of this work is to develop a deeper understanding of the factors involved in controlling the selectivity of the product reaction without 3 carbon cleavage on non-precious metal surfaces. To overcome a trial-and-error approach, we took advantage of modern synthesis and characterization techniques for metal alloy nanoparticles and advances in rapid identifications and quantifications of products based on infrared spectroscopy. These tools were expected to provide the foundation for the detailed understanding of GEOR mechanism hence would pave the way for the rational design of catalysts to produce specific high value-added chemicals. We cared out extensive research to determine the effect of size, morphology, shape, support, experimental conditions and catalyst preparation methods on the catalytic performance of Ni. The thesis aims to demonstrate how the selectivity of unsupported Ni nanoparticles for GEOR can be improved via interaction of Ni with low noble and transition metals content. Enhanced selectivity towards C3 and C2 products such as glycerate, lactate, oxalate and tartronate, was achieved by simply adding less than 20 atomic percent of any of bismuth (Bi), Pd or Au onto Ni nanoparticles. Furthermore, the composition effect of carbon supported NiₓM₁₋ₓ (M = Bi, Pd and Au) nanomaterials were combined with Pt/C and commercial silver nanoparticles for cathodic hydrogen production and CO₂ electro-reduction, respectively. These rich-phase of Ni(OH)₂ catalysts were highly active and selective towards C-C bond breaking products leading to 100% selectivity of formate after 1 hr electrolysis and 100% conversion of glycerol after 24 hr at +1.55 V. Lastly, the first principles calculations based on the density functional theory (DFT) insights provided an explanation to understand the electronic structure, magnetism and reactivity of our catalysts. Core@shell (Mm@Nin) nanoparticles of 13-, 54- and 55-atoms with different elements concentrations matched the experimental results and assisted us with a better understanding of some of the microscopic phenomena involved with the reactivity of bimetallic nanoparticles.