As the fast progress of world economy and information technologies, each major business in Taiwan is now thinking hardly to find out a upgrade path to adapt to the outside environment¡¦s changes. The gold and jewelry industry in Taiwan cannot be an exception. Both of traditional jewelry dealers or the newly emerged jewelry associate have all been well developed. If they want to have another breakthrough in business, they should consider of using the power of information technology to recreate a new business model so that the overall industry will be benefit. Thus it is the time for business owners to understand information techniques and internet, and start thinking how to use it to change the way of running his business. The approach of this study uses the methodology of exploration research. It is done in two paths. The ¡§inside out¡¨ path first collects the real data from business, identifies its current issues and difficulties through strategy analysis, and then finds out possible solutions. The ¡§outside in¡¨ path refers to the successful business strategies and models that are currently using in ecommerce from other businesses, and thinking inwardly to see if any of them can be adopted. Then the results from the two paths of research are compared with pros and cons. Those that are feasible in gold and jewelry industry are classified and ranked. In the end of this paper, it also suggests two strategies about how to introduce ecommerce to the gold and jewelry industry for reference. Their possible IT strategies and business models are described.