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  • About
  • The Global ETD Search service is a free service for researchers to find electronic theses and dissertations. This service is provided by the Networked Digital Library of Theses and Dissertations.
    Our metadata is collected from universities around the world. If you manage a university/consortium/country archive and want to be added, details can be found on the NDLTD website.

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Spelling suggestions: "subject:"golfers anited 8tates"" "subject:"golfers anited atates""

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Golfer celebrity endorsements on consumers' attitude toward the advertisement and the brand

Tunsarawiput, Onvadee 01 January 2006 (has links)
Many companies choose to use celebrities as endorsers for their advertising campaigns. The two most common types are athletes and entertainers. The purpose of this thesis is to gain a better understanding of how celebrities, especially professional golfers, are used as endorsers in advertising.
Golfers United States
Celebrities in mass media
Sports United States Marketing
Athletes in mass media
Athletes in mass media
Celebrities in mass media
Endorsements in advertising
Golfers
Sports Marketing.
Marketing
Public Relations and Advertising

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