Many scholars observed that the "China threat" narrative greatly influenced the contours of Chinese foreign policy beginning in the mid-1990s. While scholars initially devoted significant attention to this change, there is little systematic analysis of the actual policy shift, particularly over the past decade. This thesis explores current manifestations of China's "Goodwill Agenda," examining three strains of Chinese foreign policy in the 21st century: culture, institutions and aid. The paper also evaluates the success of this so-called campaign, using global surveys to determine if the new orientation correlates with changed global opinions about China. Despite extensive efforts, my findings indicate that the Goodwill Agenda has not been successful at improving China's reputation abroad.