This thesis explores the choice of alternative fuels in Gotland from a quantitative and qualitative perspective, the complex factors that influence Gotland residents' decisions to adopt alternative motor fuels, in order to better understand how private transport on Gotland is transitioning from conventional energy fuels to sustainable energy systems. In addition, this paper explores the issue of consistency between actions and intentions to adapt and the factors that lead to inconsistency. The paper also seeks to provide meaningful insights for academics and administrators seeking to explore the opportunities and address the challenges of transitioning to sustainable energy options. in order to better understand how private transport on Gotland is transitioning from conventional energy fuels to a sustainable energy system. In this thesis, 57 people aged 18 years and older who live in Gotland for more than 6 months per year were surveyed. The survey and data collection were done in the form of a questionnaire. The data was analysed by means of visual graphs as well as thematic analysis. The results of the study show a positive intention towards sustainability among Gotland residents. However, individuals prefer petrol and diesel fuels for convenience.