This creative project has explored Grambling State University Football Program and Media Coverage. Grambling State University has a highly successful football program due mainly to the efforts of Coach Eddie Robinson and Public Relations Director, Callie Nicholson. Coach Robinson has been head coach at Grambling State University for the past thirty-five years. During this time he has successfully coached some of the greatest players in the game. His lifetime record of game wins is exceeded only by Coach Paul "Bear" Bryant. One hundred and sixteen former Grambling State University players have gone on to professional football.In addition, this creative project has informed the writer of the three things it takes to make a winner; an organizer, a builder and a promoter. The name of the game is football. The objective is winning. At Grambling State University the football program is, and will continue to be, successful.