There is a growing need to better understand environmental decision making in the context of climate change and limited renewable resources. This dissertation deepens our understanding of such decision making by focusing on strategic green decisions, which can be defined as the individual and collaborative green decisions within or between organizations that help organizations improve their operating position, adapt to changes in their external institutional environments, and simultaneously generate environmental benefits. The particular focus is on decisions related to energy in the North American context. The research draws on and contributes to organizational theory with the aim of better understanding those factors that motivate and/or facilitate green decisions by organizations, especially social economy organizations—an area of only limited research to date. Two complementary empirical studies address the overarching research goal. The first study focuses on understanding the nature and extent of the association between organizational attributes and those factors that motivate and/or facilitate a green energy decision. Insights are based on a bi-national survey of 212 organizations that voluntarily began to purchase green electricity between 1999 and 2008. Findings indicate that important influences are similar across organizational types. Survey results highlight the importance of organizational culture and internal champions—both individually and in combination—in making the initial decision to purchase green electricity, despite its relatively higher price. These two factors, as well as strategic benefits, emerge as the dominant explanations for why organizations expand their green energy purchases. The relative importance and particular roles of these factors vary across organizational and decision types. The second empirical study extends our understanding of how organizations adapt to external changes while maintaining the capacity to innovate in order to address their core objectives. The focus is on the residential energy services market, and is based on 12 interviews with the executive directors of non-profit environmental service organizations (ESOs) that are part of a national network called Green Communities Canada. These organizations survived a funding shock by creating new services and diversifying funding sources with actions that collectively can be referred to as ‘green collaborative entrepreneurship’; collaborative because it was facilitated by strategic partnerships with businesses and local governments, as well as the cross-national social capital network connecting the ESOs. The important motivating factors of green collaborative entrepreneurship were the green values and objectives that drive these organizations. The facilitating factors of green collaborative entrepreneurship included human capital, social capital and strategic partnerships, which acted as dynamic capabilities because of their flexibility to help increase the level of entrepreneurship when necessary for organizational survival, and yet, scale-up and deliver core programs during stable funding periods. The dissertation provides important insights into broad questions related to green decisions, especially for organizations that are affected by political policy cycles. The findings highlight that organizations are able to be more environmentally sustainable while also improving their own strategic performance by making green decisions that either provide the capacity to adapt to exogenous change for survival, or to create endogenous change for competitive advantage. The research contributes to our understanding of societal transitions to sustainable development by highlighting two green decisions that are occurring in the social economy. The dissertation contributes to organizational theory and in particular the traditional corporate literature by including multiple organizational types. Sustainability researchers should focus on green decisions that both enhance organizational stability and ecological sustainability if they wish to better understand creative green solutions from organizations.

Young et al.(2009) report a gap in customers’ buying habits which is referred to a value action gap. This value action gap is typically where customers are concerned about environmental issues but have a hard time interpreting it when making a purchase. In the same way, Peattie and Crane (2005) report that there has been a slight growth on green purchasing since 1990, they also identified a significant gap between concerns and actual purchasing among customers. Datta (2011) states, it is important to increase people’s environmental awareness and consciousness, because as customers, they can impact the environment through their positive purchasing decisions. Datta (2011) further argues that the growing number of customers and consumers who prefer and are willing to buy Eco-friendly products are creating opportunities for businesses that are using “Eco-friendly” or “environmentally friendly” as a component of their value proposition . Considering the fact that printers produce carbon foot prints (Lubick, 2007), the authors have decided to conduct their research on the consumers’ purchasing gap towards Eco printers in Swedish market. Thus, the purpose of this study is to identify and analyze the factors which can influence consumers’ green purchasing intention. More specifically, it aims to find and analyze the factors that can influence consumers’ green purchasing intention towards buying an Eco printer in the Swedish market.  Therefore, the following research question has been formulated: What factors can influence the consumers’ green purchasing intention towards buying environmentally friendly printer? In this thesis both primary and secondary data have been used to establish its findings. A questionnaire of 201 respondents was analyzed to answer the research question. In conclusion the authors h found that there are several determinants which can influence the green purchasing intentions. Among these determinants, green knowledge and Eco literacy, attitude and green belief, environmental laws and guidelines and willingness to pay are indentified as strong influencing factors while demographics found as less stronger factor. However, subjective norms and social influence found as a weak one.

There is a growing need to better understand environmental decision making in the context of climate change and limited renewable resources. This dissertation deepens our understanding of such decision making by focusing on strategic green decisions, which can be defined as the individual and collaborative green decisions within or between organizations that help organizations improve their operating position, adapt to changes in their external institutional environments, and simultaneously generate environmental benefits. The particular focus is on decisions related to energy in the North American context. The research draws on and contributes to organizational theory with the aim of better understanding those factors that motivate and/or facilitate green decisions by organizations, especially social economy organizations—an area of only limited research to date. Two complementary empirical studies address the overarching research goal. The first study focuses on understanding the nature and extent of the association between organizational attributes and those factors that motivate and/or facilitate a green energy decision. Insights are based on a bi-national survey of 212 organizations that voluntarily began to purchase green electricity between 1999 and 2008. Findings indicate that important influences are similar across organizational types. Survey results highlight the importance of organizational culture and internal champions—both individually and in combination—in making the initial decision to purchase green electricity, despite its relatively higher price. These two factors, as well as strategic benefits, emerge as the dominant explanations for why organizations expand their green energy purchases. The relative importance and particular roles of these factors vary across organizational and decision types. The second empirical study extends our understanding of how organizations adapt to external changes while maintaining the capacity to innovate in order to address their core objectives. The focus is on the residential energy services market, and is based on 12 interviews with the executive directors of non-profit environmental service organizations (ESOs) that are part of a national network called Green Communities Canada. These organizations survived a funding shock by creating new services and diversifying funding sources with actions that collectively can be referred to as ‘green collaborative entrepreneurship’; collaborative because it was facilitated by strategic partnerships with businesses and local governments, as well as the cross-national social capital network connecting the ESOs. The important motivating factors of green collaborative entrepreneurship were the green values and objectives that drive these organizations. The facilitating factors of green collaborative entrepreneurship included human capital, social capital and strategic partnerships, which acted as dynamic capabilities because of their flexibility to help increase the level of entrepreneurship when necessary for organizational survival, and yet, scale-up and deliver core programs during stable funding periods. The dissertation provides important insights into broad questions related to green decisions, especially for organizations that are affected by political policy cycles. The findings highlight that organizations are able to be more environmentally sustainable while also improving their own strategic performance by making green decisions that either provide the capacity to adapt to exogenous change for survival, or to create endogenous change for competitive advantage. The research contributes to our understanding of societal transitions to sustainable development by highlighting two green decisions that are occurring in the social economy. The dissertation contributes to organizational theory and in particular the traditional corporate literature by including multiple organizational types. Sustainability researchers should focus on green decisions that both enhance organizational stability and ecological sustainability if they wish to better understand creative green solutions from organizations.

Nonpoint source pollution captured by urban stormwater runoff is the greatest challenge for surface water quality improvements. Computer-based design tools have been developed to help mediate this issue by guiding end users through the implementation of decentralized stormwater management. The majority of these tools focus on treatment via biofiltration, yet concern regarding this treatment regime is rising. Case studies from research past clearly indicate the susceptibility of groundwater to contamination from extensive anthropogenic activity at the surface. Contaminants, such as nitrates and pathogens, are not completely removed before runoff enters the underground watercourse. Additionally, national and state legislation, which explicitly lists where neglect for groundwater quality is permissible—exacerbate concerns. This research analyzes the efficiency the BMP Siting Tool developed by the US Environmental Protection Agency and the Grey-to-Green Decision Support Tool developed by the University of South Florida. The tools were used to obtain cartographic data illustrating suitable sites for bioswales and infiltration basins throughout northern portion of Hillsborough County, Florida. This data was then integrated with the Karst Aquifer Vulnerability Index (KAVI) groundwater vulnerability model. The area of bioswales and infiltration basins that intersected areas of the KAVI model listed as ‘highly vulnerable’ or ‘moderate-to-highly vulnerable’ was calculated. This permitted an assessment of which BMP facility had the greatest sitings atop vulnerable areas, respective of the tool. The BMP Siting Tool sited 2.80% of all bioswales and 27.89% of all infiltration basins above vulnerable areas. Likewise, the Grey-to-Green Decision Support Tool sited 21.66% of all bioswales and 9.62% of all infiltration basins above vulnerable areas. These results prompted the development of a supplemental groundwater vulnerability framework to be incorporated into both tools’ analytical process.