Thesis (M.S.)--Oregon State University, 2010. / Printout. Includes bibliographical references (leaves 84-90). Also available on the World Wide Web.

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A research report submitted to the Faculty of Commerce, Law and Management, University of the Witwatersrand, in partial fulfilment of the requirements for the degree of Master of Management in Strategic Marketing, October 2016 / The South African eco-friendly products industry is still growing. With the growth potential existing in this industry, it is evident that marketing practitioners and producers alike need to understand the consumer dynamics involved in order to ensure that the sales of ecofriendly products increase. The growth potential that the researcher refers to is also confirmed by other researchers in their recent work (Sonnenberg, Jacobs, and Momberg, 2014). Eco-friendly products range from eco-friendly shopping bags, green clothing, solar powered electronics, and recyclable goods to name a few. As consumers change to be more environmentally conscious, their choices in products will be influenced by various factors including their decision-making styles. The “eco-friendly” or “going green” terms are commonly used globally for those products that consumers choose to buy because of their minimum negative impact on the environment. The decision-making styles that are most influential when South African consumers buy these products must be known by the relevant marketing practitioners within the South African context in order to ensure that they their strategies gain traction and also influence buying behaviour. Relevant branding and positioning strategies must be implemented by the relevant organisations in order to differentiate their eco-friendly products from others that are available to consumers as the market becomes more competitive with local and international brands being sold online and in retail shops. Investment into ensuring that these products are well-known will decrease the level of impulsive and careless buying of these products as the brands are currently not highly differentiated to the South African consumers. This study sourced primary quantitative data from consumers that buy and use eco-friendly products; a survey questionnaire was used in order to understand the influence of decision-making styles on the careless and impulsive buying of eco-friendly products. The findings of this study will enable the researcher to put forward the results that will demonstrate which decision-making styles mostly influence impulsive and careless buying 2 of eco-friendly products. Practitioners will be able to identify which dynamics to focus on when formulating their marketing strategies in order to effectively differentiate their respective products to consumers / GR2018

Everything manufactured has an impact on the environment, either by consuming unrenewable resources as raw materials, or consuming energy, or adding excess nutrients to soils and waterways, or generating greenhouse gasses, wastes or pollutants. Many environmental critics believe that the most effective way to reduce this damage is to regulate to force manufacturers to produce and distribute goods with lower environmental impacts. Others believe that consumers should be educated to demand these improvements from manufacturers. The author of this thesis believes the most effective way to persuade the private sector to reduce the environmental impacts of its products would be to convince them that this would be profitable. At this point in time, most Australian manufacturers do not believe this to be the case, otherwise there would be many more green products in the marketplace. Many marketers have a negative attitude to green marketing, while others who would like to investigate the potential of the green market lack the data to do so. The original research for this thesis takes the form of a commercial market segmentation study designed to analyse the green market and provide answers to the following questions : Which segment or segments of the Australian population are actual or potential green consumers? What are their motivations, attitudes and buying habits? What new products would they welcome in the future? The findings of the research are that at least 50 percent of the Australian market has made considerable behavioural adjustments for environmental reasons and would welcome greener products. Marketers can therefore only ignore the green market at the risk of ignoring the needs and wants of 50 percent of the population. Thus, the original research provides a map of the Australian Green Market which will legitimise the corporate decision, develop and promote greener products / Master of Science (Hons) (Social Ecology)

This research investigates risks arising from the mechanism of green building assessment tools that may impact on the consistency of their outcomes and render them ineffective in reliably fulfilling their goals in the building industry. None of the past efforts at developing assessment tools have focused on the risk aspects of assessment tools. Moreover, slowly the building industry has started placing considerable reliance on them without completely understanding the consequences of potential risks. The origin of risks lies in the realization that assessing sustainability in buildings is complex and full of conflicting concepts and opinions, and that amidst all this, assessment tools are expected to deliver multiple performance objectives and goals. Given that the importance of assessing sustainability in buildings cannot be ignored, it becomes extremely important that assessment tools are understood well and are free from risks. To accomplish this, an array of potential risks are systematically brought together using a risk categorization method, which facilitated a basis to critically analyse the literature in the light of risks. This addressed the acknowledged gap in the literature on risks relating to assessment tools. Four categories are discussed under this categorization. These categories provide a basis for the quantitative investigation, which applies techniques of uncertainty analysis to quantify these risks. In the quantitative investigation, uncertainty in 40 input parameters is propagated through several alternative forms of the mechanism of assessment tools. The input parameters are selected using the assessment data of a case study (Arts Faculty building, University of Sunshine Coast). The design of alternative forms of the mechanism is based on the identified risk categories and is carried out using a vehicle assessment tool (Green Building Tool). The uncertainty propagation is carried out using a risk analysis tool (@Risk). Descriptive statistics is deployed to analyse the results of the uncertainty propagations. Analysis of the results has brought an understanding and insights into various aspects of the mechanism in the context of their predisposition to increase or decrease risks. To ensure that an assessment tool's specific goals are fulfilled, the mechanism needs to be designed carefully so that it is low-risk and appropriate to the intent. By providing in-depth insights into the mechanism, the methodology and outcomes of this research are important for the future development of green building assessment tools.

The continuing of industrial revaluation and capitalism today are facing the most difficult enemy ever. 38 billion years of natural resources will be destroyed and over utilized within the next 10 years. The global business will be paying 1500 billion dollars to overcome the effect of changing wheather and natural environment especially those digital industry. The global high tech industry is having a ¡§Green colour¡¨ hits. It is not a war in invoice competition. It is a war for life. The continues of the technological advantages and fast development in industry, have bringing in a convenient life to human being but on the other hand it had introduced lots of troubles in our natural environment. The awareness of our natural environment began in 1970, the first ¡§Global Day¡¨ continues in 1972, Stockholm¡¦s environment and development conference, people begins their awareness of our natural environment, knowledge, understanding and its trouble. In August this year the European alliances will be announcing the three directions of the law in the waste of electrical engineering and facility and electrical facility and products awareness. Therefore the producers have to register their product before August this year. Which includes the digital produce company, products, after sales services and recycling business are all effected bye the law. The following trend of Green Process will be the next demand on industry generation. Under the green process direction, every products that produced have to be recyclable, Lead free, Halogen free . Therefore the trend will bring to a whole new revolution of digital industry. Taiwan¡¦s IC packing industry is one of the most important rule to be a part in global semiconductor. In order to be part of trend, and facing the changing environment, follow the flow is the only way to continue the business. Our aim for this research is to discover the green products¡¦ that¡¦s affect to the packing industry. Our research is hoping to discover a deep underneath for every cases of green process products changing and to the IC packing industry. We also hoping the research could analyze the future development of the green process environment.

Thesis (M.S.)--Oregon State University, 2009. / Printout. Includes bibliographical references (leaves 72-74). Also available on the World Wide Web.

Thesis (Ph.D.)--Chemical Engineering, Georgia Institute of Technology, 2008. / Committee Chair: Charles A. Eckert; Committee Co-Chair: Charles L. Liotta; Committee Member: Christopher W. Jones; Committee Member: Facundo M. Fernandez; Committee Member: Thomas F. Fuller.

M. Tech. Marketing / The focus of this study is on the determinants of positive green-product purchase behaviour of Tshwane youth. Environmental knowledge, environmental concern, social pressure and green-product purchase intentions were identified as determinants of positive green-product purchase behaviour and investigated among a sample of Tshwane youth alongside their green-product purchase behaviour. The differences between the various demographic groups with regard to their positive green-product purchase behaviour were also investigated.

Green marketing is now recognised amongst academics as a reputable area of study and conventional marketing has taken a step back as green marketing comes into prominence in the fight against unsustainability. A number of organisations are using green marketing as a tool to differentiate their market offerings from those of their competitors in an effort to gain a strong position in today’s markets. These organisations are seeking to exploit consumers‟ growing environmental concerns and increasing green purchase intentions in order to acquire market share in the newly developed green consumer markets. The Generation Y cohort, born between 1986 and 2005, are the most technologically astute generation to date. When segmenting the Generation Y cohort, the black Africans hold the majority share, comprising 84 percent of the Generation Y cohort and approximately 32 percent of the entire South African population. Owing to its sheer size, the black Generation Y cohort presents as an attractive and lucrative market segment, especially those who hold a tertiary education. Individuals who pursue a higher education are linked to higher future earning potential. The primary objective of this study was to propose and empirically test a model of the antecedents of black Generation Y students‟ green purchase behaviour within the South African context. The proposed model suggests that environmental knowledge, subjective norms, and perceived behaviour control have a direct positive influence on environmental attitude, which, in turn, has a direct positive influence on green purchase intentions. Moreover, the model infers that green purchase intensions have a direct positive influence on environmental purchase behaviour, while accounting for the mediating effects of perceived price (price) and perceived quality (quality). The sampling frame for the study comprised the 25 public registered HEIs situated in South Africa. From this initial list of 25 registered institutions, a judgement sample of four institutions in the Gauteng province was chosen, of which two included country-based universities and two city-based universities. Of the four universities, two were traditional universities, one a university of technology and one comprehensive university. Lecturers at each of the four campuses were contacted and asked if they would act as gatekeepers to the student participants. A convenience sample of 500 students across these four campuses was taken in 2014. Of the questionnaires completed, 332 were usable. The statistical analysis of the collected data included exploratory factor analysis, descriptive statistical analysis, correlation analysis, structural equation modelling and independent sample t-tests. The findings of this study indicate that South African black Generation Y students are knowledgeable about the environment, consider the opinions of their peers regarding the environment, perceive their actions as having a positive effect on the environment and display strong pro-environmental attitudes towards the environment. Moreover, they display positive intentions to purchase green products and aim to behave in a pro-environmental manner. The influence of green purchase intentions on green purchase behaviour is partially mediated by the perceived price and quality of green products. This may explain the noticeable gap between environmental awareness and lack of actual green product purchases. Environmental knowledge and perceived behaviour control had a significant direct effect on black Generation Y students‟ environmental attitude, which, in turn, has a significant direct influence on black Generation Y students‟ green purchase intentions. Similarly, subjective norms and environmental knowledge had a significant direct effect on green purchase intentions. This study contributes to developing the green consumer profile of the black Generation Y consumer in South Africa. Furthermore, the study will aid in identifying the green consumer behaviour patterns amongst the South African youth. This study offers a conceptual model that illustrates the antecedents of black Generation Y students‟ green purchasing behaviour. The findings of this study will be helpful to national and international marketers seeking to profile and target the lucrative green market segment in South Africa. / PhD (Marketing Management)--North-West University, Vaal Triangle Campus, 2015