NDLTD Global ETD Search
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  • About
  • The Global ETD Search service is a free service for researchers to find electronic theses and dissertations. This service is provided by the Networked Digital Library of Theses and Dissertations.
    Our metadata is collected from universities around the world. If you manage a university/consortium/country archive and want to be added, details can be found on the NDLTD website.

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Spelling suggestions: "subject:"green marketing -- anited 8tates."" "subject:"green marketing -- anited atates.""

1

A Rhetorical Analysis of Major Oil Companies' Advertisements in 1990 : A Semiotic Approach

Barton, Mica Waggoner 05 1900 (has links)
This study demonstrates how discourse is used to construct popular myths. This study analyzes magazine advertisements used by businesses in overcoming the rhetorical problem posed by a public opinion that blamed them for environmental problems. This study shows how businesses used advertisements to construct a popular myth that businesses were doing their part in overcoming the environmental crisis.
oil companies
advertisements
semiotics
Advertising -- United States.
Green marketing -- United States.

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