The Green Movement is assumed to introduce a new way to organize society, politics, economics, and technology in such a way that environmental damage will be minimized. This new approach has been called the "New Environmental Paradigm", denoting its holistic character, as much as its antithesis to the dominant "Western Paradigm". My investigation of North American environmental movement led me to conclude that the Green Movement is neither an ideologically nor a socially homogeneous movement. Instead, it consists of two distinct movements. The first one is "politics oriented", influenced by the New Left ideology. The second social movement, previously unnoticed by sociological literature, is "experience oriented", highly activist, influenced by Naturalist philosophies, and the one which really introduces a new societal paradigm.

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