No / This paper highlights the opportunity to investigate relations between the marketing and sales departments of fast moving consumer goods (FMCG) companies. Drawing on empirical results from social psychology, the authors develop a framework for exploring the social psychological causes and effects of intergroup relations in FMCG marketing. This conceptual model integrates two social psychological theories, the realistic group conflict theory, and the social identity theory. As a development to previous applications of these theories, the model extends beyond the social psychological effects of intergroup relations to consider the implications for organizational effectiveness. A number of research propositions to guide future research are also developed, and the paper concludes with a discussion of managerial and future research implications.

Main scope of the present diploma thesis is co-operative and group teaching with the emphasis on teaching in the elementary schools. The theoretical part offers an overview of the organizational forms of teaching, defines the concepts of group and co-operative teaching, and presents the basic insight into group and co-operative teaching. The practical part is an action reasearch. The main objective of this part is to verify efficiency of the theoretical procedures and methods of group and co-operative teaching when self-prepared or adopted materials are used in practice. This part also provides a didactical material verified in practice. Furthermore, it concentrates on advantages and disadvantages of co-operative teaching, observes the progress of groups of pupils and that of individual pupils, differences in thinking during co-operative and frontal teaching, relation between co-operative, problematic and explorational approach to teaching. KEYWORDS Co-operative teaching, group teaching, teamwork, team, pupil, efficiency, communication, assessment