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  • About
  • The Global ETD Search service is a free service for researchers to find electronic theses and dissertations. This service is provided by the Networked Digital Library of Theses and Dissertations.
    Our metadata is collected from universities around the world. If you manage a university/consortium/country archive and want to be added, details can be found on the NDLTD website.
1

Guerilla Marketing Ein Überblick über den aktuellen Stand von Guerilla Marketing und die Erwägung der Möglichkeiten und Grenzen einer Anwendung im Schweizer Bankensektor /

Schuler, Katrin. January 2007 (has links) (PDF)
Bachelor-Arbeit Univ. St. Gallen, 2007.
2

Moderate Töne aus Kolumbien : ein Jahr nach Uribe

Zelik, Raul January 2011 (has links)
Mit dem Amtsantritt von Präsident Santos 2010 hat sich das politische Klima in Kolumbien spürbar verändert. Der ehemalige Verteidigungsminister Uribes distanziert sich von seinem einstigen Vorgesetzten: Außenpolitisch sucht Santos Kontakt zu den Nachbarstaaten, im Land selbst darf wieder über den bewaffneten Konflikt mit der Guerilla diskutiert werden. An der neoliberalen Wirtschaftspolitik hält jedoch auch Präsident Santos fest.
3

Guerilla marketing jako nový marketingový trend / Guerilla marketing as a new marketing trend

Koktová, Silvie January 2012 (has links)
This diploma thesis examines one of the new trends of contemporary marketing, the so-called guerilla marketing. The theoretical part is devoted to the origin of guerilla marketing, its principles, advantages and disadvantages. Furthermore, I present different types of guerilla marketing and methods of their use. In the practical part, I discuss specific guerrilla campaigns and try to prove the nature of guerilla marketing where ideas can defeat the budget. The last part is devoted to questionnaire survey to determine the awareness of the Czech public about guerilla marketing and analyzed campaigns.
4

Návrh guerillové kampaně pro společnost Baliarne obchodu Poprad / Proposal of Guerilla Campaign for Baliarne obchodu Poprad Company

Svobodová, Karolína January 2016 (has links)
The aim of this diploma thesis is the proposal of guerilla campaign in a company Baliarne obchodu Poprad, a.s.. Introduction of the theoretical part explains basic knowledge of advertising, various types of guerilla and serves as a base for empirical part, in which I analyze current status of external and internal environment of the company. Based on identified weaknesses of the comapny is guerilla campaign designed to appeal to wide range of customers, new target group and the mark has become well known throughout the territoty of Slovak republic.
5

Multiplikationsmarketing : das neue Marketingtool für erfolgreiche Unternehmen

Bachmayer, Martina January 2008 (has links)
Zugl.: Wien, Fachhochsch., Diplomarbeit, 2006.
6

Využití gerilového marketingu v praxi mezinárodních firem / The use of guerilla marketing in international companies

Nejedlý, Michal January 2008 (has links)
The objective of this thesis is to analyze and find the exact definition of the Guerilla Marketing with use of the specialized literature and practical examples. Another goal is to make the specific process of using and implementing guerilla marketing campaigns. This topis was choosen considering the fact, that classical forms of advertising are stepping back and lot of companies are nowadays using the modern marketing trends. One of them is guerilla marketing.
7

Guerilla marketing, problematika hodnocení a využití v kultuře / Guerilla marketing and its use in the culture

Šafaříková, Kateřina January 2010 (has links)
Master's thesis deals with guerilla marketing as one of the innovative ways how to promote. The theoretical part describes main characteristics and situation in the Czech Republic (including legislative regulation related to this topic and examples of campaigns). The practical part focuses on guerilla and its use in culture events like film, music festivals or books. It analyses a few campaigns, evaluates relevance of using this instrument and tries to find out what these campaigns have in common and what is different. Culture is creative and successful campaigns should be creative as well, which is confirmed by analysis.
8

Word-of-Mouth a sociální média v komunikační strategii Parfums

Halík, Petr January 2011 (has links)
No description available.
9

Návrh marketingové strategie pro společnost Skysport, s.r.o. pro sezónu 2011

Víchová, Barbora January 2011 (has links)
No description available.
10

Právní a etické limity při využívání buzz a ambush marketingu

Zbranek, Lukáš January 2012 (has links)
No description available.

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